Freelancer profile translated to English.
Back to original languageAbout Louis
Your data at the service of your brand! 📩🗄️
Today, companies are increasingly overwhelmed by the large amount of customer data generated, leading to missed opportunities, inefficient marketing actions, and a poorly optimized user experience.
These are not just technical problems; they are immediate threats to business growth and customer satisfaction. This is where I come in.
As a Marketing Automation and CRM consultant with over 7 years of experience, I am dedicated to solving technical and strategic problems:
- Data Management:I analyze your data, help you optimize and implement your data model so that your data effectively contributes to your business objectives.
- Marketing Automation Optimization:I leverage my expertise and help you correctly implement your Marketing Automation tools so they meet your needs while optimizing the effectiveness of your campaigns and customer experience.
- CRM Integration and Improvement:I help you make your CRM a dynamic tool that correctly uses marketing data and helps you maintain lasting relationships with your customers.
- Product Owner Leadership:I focus on the critical phase of product development, helping you align vision and execution to deliver a product that meets your expectations and customer needs.
Reference Tools: HUBSPOT | PARDOT | ELOQUA
Feel free to contact me for any Marketing Automation & CRM needs!
French
Native or bilingual
Spanish
Fluent
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Excuse My WebSenior Marketing Automation Consultant & Account ManagerCONSULTING AND AUDITSDecember 2017 - Today (8 years and 6 months)Paris, FranceMy responsibilities include managing Marketing Automation & CRM platforms, product development, and digital marketing projects.Marketing Automation & CRM- Implementation of Marketing Automation & CRM solutions according to client needs.These projects include the installation of the chosen solution, development of the data model meeting the needs of marketing and/or sales departments, field dependencies and priority rules, synchronization within the environment (Marketing Automation - CRM, external tools, website).- Audit and optimization of existing configurations: data cleansing, asset management (email templates, forms, landing pages), dedicated IP address.- GDPR compliant preference center.- Marketing Automation email campaigns workflows: Sending the right message, at the right time to the right contact.- Reporting & analytics via dashboards based on key marketing and sales performance indicators (KPIs).- User guides for Marketing Automation & CRM tool use cases.#Eloqua #Hubspot #Salesforce #Pardot #SugarCRM #Brevo #Datamanagement #MarketinAutomation #CRMTeam Management- Supervision of the team's production work to meet deadlines and achieve objectives.- Management of internal teams on operational and technical projects.- Management and coordination of external suppliers such as development agencies for technical needs/projects.#TeamManagement #ProjectManagement #ExternalPartnersClient Account ManagementAssociations, SMEs, international accounts
- 9moispourtoiChief Marketing Officer & Product OwnerHEALTH AND WELLNESSOctober 2021 - Today (4 years and 7 months)Paris, FranceAs Marketing Director and Product Owner at 9moispourtoi, I was deeply involved, particularly in the redesign and repositioning of the brand, as well as the launch of its new service via a mobile application. Initially, the brand offered midwife services through its founder, but after the COVID-19 crisis, the goal was to extend these services to French pregnant women and new mothers living abroad.I managed the entire launch of this project as well as its promotion.Mobile Application- Brief and technical specifications- Management of development teams- Mobile application design- Evolution, release, and language change of the mobile application- Management of the Apple Store & Google Play#TechnicalBrief #TeamManagement #ProductOwner #AppStore #GooglePlayStoreBrand Identity- Marketing positioning based on the new mobile application and its services- Design guidelines- Website redesign#WebDesign #StrategicMarketing #WordpressData Management- Database structuring- Data model for marketing automation and CRM tools- Marketing automation workflows (welcome program, transactional emails)#SendinBlue #MarketingAutomation #LeadNurturing #DatamodelDigital Marketing- Marketing team management- Digital partnerships- Social media strategy and campaigns- SEA campaigns- SEO- Emailing (newsletter, webinar, ...)#Adwords #SocialMedia #SEA #Emailing #PatnerManagement #TeamManagement #SEO #Semrush
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Education
- International Bachelor's degree, Entrepreneurship SpecializationGroupe Sup de Co La Rochelle2017Bachelor International : Formation diplomante en 4 ans à vocation internationale (2ans minimum à l’étranger répartis entre stages et expatriation académique) accréditée AACSB et EPAS et spécialisée en management, commerce et gestion