About Louis
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- YoomGrowth Marketing ManagerE-COMMERCENovember 2022 - Today (3 years and 9 months)Reducing friction and optimizing CRO (conversion rate) of the e-commerce site.Implementation of a growth marketing strategy according to the AARRR funnel.Objective: x2 revenue,
- Bread FranceBrand & Marketing ManagerE-COMMERCEDecember 2021 - July 2022 (7 months)Paris, FranceCreation from scratch of a DNVB in the food sector.Cross-functional support on the following topics:. Branding: brand name, positioning and brand platform, visual identity. E-commerce: Project management and development in conjunction with a web agency. Digital marketing: social media strategy, emailing (automation and newsletter),
- LaméeCMORESTAURANTS AND FOOD SERVICEJuly 2017 - July 2021 (4 years and 1 month)Paris, FranceAs CMO and co-founder, I was responsible for building brand awareness and activating all levers to support growth for 4 years.🏆 Semi-finalist of the Grand Prix Commerce Unibail-Rodamco,
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Education
- Master - Corporate and Brand Communication and MarketingISCOM2013
Certifications
- Growth marketingLion2022
- Marketing digitalGoogle Ateliers Numériques2022