Description

Strategic insight manager with over 10 years’ experience translating complex customer data into impactful commercial strategy. I specialise in designing and delivering end-to-end research (quant & qual) that drives product innovation, marketing effectiveness, and customer-centric growth.

Having worked across FTSE 100 companies and high-growth startups,including Rightmove, air up, and William Hill. I’ve led research programs spanning brand tracking, segmentation, UX, creative testing, and customer journey mapping.

I'm passionate about shaping decisions with evidence and embedding a deep understanding of customer needs into every stage of the product and marketing lifecycle.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

air up GMBH
Senior Insight Manager
January 2024 - April 2025 (1 year and 3 months)
Led customer research across the full lifecycle (acquisition, usage, retention), integrating brand trackers and bespoke studies to drive strategic decision-making. Partnered with product teams using mixed methods research, identifying feature improvements that enhanced user experience and product-market fit. Managed international research projects across Europe and the US, aligning cross-functional stakeholders and ensuring timely, insight-led business decisions. Mentored team members across UX, social listening, and consumer insight functions, enhancing quality and enabling cross-study synthesis to inform strategic decisions.
Project Management Marketing Research Qualitative Quantitative
Rightmove
Research Manager
June 2019 - December 2023 (4 years and 6 months)
Managed a £500k insights budget, leading brand tracking, ad effectiveness, and strategic growth research to inform business planning and marketing strategy. Embedded a customer sentiment program that directly shaped product and CX strategy, advancing the company's shift toward customer-centric decision-making. Delivered high-impact creative testing using facial coding and neuro-insights, enabling evidence-based creative refinement for major campaigns. Led in-house quantitative research that supported PR and Sales efforts, resulting in high-profile media coverage and increased brand visibility.
WilliamHill
Analyst → Research Manager
July 2016 - May 2019 (2 years and 10 months)
Owned the UK gambling market tracker, advising senior leadership on category trends and brand performance across retail and digital channels. Led the Voice of the Customer (VoC) program, delivering monthly updates and managing a full platform transition to enhance data access and integrity. Managed a customer research community to generate timely insights, supporting iterative learning and decision-making across product, CX, and marketing.