Louis R.

Innovation Design Lead, I am responsible for the CarLab's creative process, as well as its creative strategy and projects.

LOURAC is a creative lab made of freelancers combining design, marketing and innovation skills. We overcome different challenges with a creative outside-the-box strategy. We take the time to think about every detail in a project in order to offer the best value to the end-consumer. "Creativity is intelligence having fun." – Albert Einstein We have been working with several clients on several missions such as: Community and social media management at Firefox OS (France) Communication Project Management at TOTAL (France) Product marketing and packaging design for Wabash Valley Farms (U.S.A.) Identity creation and community management at RACHED Taxi (Lebanon) Stand concept and design for MAAF (France)

Building the Smart City of tomorrow :

- Maintain the excellence of the digital services of the city (municipal center, schools, cultural centers etc.)

- Build the city's strategy for 2026 and deploy the responding tactics

- Launch new digital projects and services

- Collaborate on the Environmental and Ecological plan with the Green City Team

- Help the services enhance and digitalize their daily work

- Be on the lookout for new technologies and innovative initiatives