Freelancer profile translated to English.

Description

Part-time freelance CMO — I provide startups and SMEs with the senior marketing expertise they need, without the constraints of full-time hiring.

8+ years of B2B marketing & communication in various environments — startups, scale-ups, industry, tech & SaaS, and internationally. Highly operational profile, with a strong acquisition focus and a marked appetite for AI (2 years alongside data scientists).

What I support: acquisition, inbound & outbound, content strategy, CRM, brand strategy — 360°, calibrated according to your needs and growth stage.

Feel free to contact me for any request, via the platform or LinkedIn.

And if we don't meet at a marketing event, there's a good chance I'll be on a salsa or samba roda 💃🥁

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational
Portuguese
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km)

Araïko / Cynapps
Marketing & Communication Manager
SOFTWARE PUBLISHING
January 2024 - January 2026 (2 years)
Lyon, France
Management of the entire marketing system in a SaaS environment — strategy, acquisition, and conversion management.

Definition and deployment of the marketing & communication strategy in direct liaison with Management

Implementation of HubSpot: configuration and maintenance of nurturing workflows, multi-step journeys

Design and optimization of acquisition, conversion, and retention funnels (landing pages, forms, email sequences)
Orchestration of multi-channel email campaigns (newsletters, campaigns, events) — deliverability, open rate, click-through rate monitoring

Setup of KPIs and management reporting (pipeline, ROI, customer satisfaction)

Coordination between Management, product teams, and external service providers
DNV
Marketing & Communication Coordinator
CONSULTING AND AUDITS
January 2021 - January 2023 (2 years)
Lyon, France
World leader in certification and consulting — international B2B service environment.

Deployment of digital acquisition strategy (inbound/outbound) and multi-channel campaigns

Management of email campaigns: newsletters, marketing sequences, events — performance KPI monitoring

Management of the marketing budget, indicator monitoring, and management reporting

Planning and execution of events, webinars, and trade shows

Coordination of global assets and adaptation for the French market (brand consistency)
Safran Aircraft Engines
Communication Coordinator
AVIATION AND AEROSPACE
January 2019 - January 2021 (2 years)
Munich, Germany
For the European consortium Europrop International — management of multi-country corporate communication.

Management of internal and external events (planning, logistics, participant experience)
Animation of digital channels and press relations
Production of corporate communication materials and content