Freelancer profile translated to English.
Back to original languageAbout Louison
Most freelancers know how to create a beautiful mockup. Or integrate a website. Rarely both, and even more rarely with real product logic behind it.
That's precisely where I stand.👋
I'm Louison, a Product Designer and Webflow developer. For over 4 years, I've been helping startups, scale-ups, and SMEs design products and websites that aren't just beautiful: they are user-centered, aligned with business objectives, and managed from framing to launch without intermediaries.
Specifically, I can help with:
🎨 Product & UX/UI Design
Needs framing, user journeys, wireframes, high-fidelity mockups, prototyping. Design and strengthening of design systems, organizing Figma files at scale.
⚡ Webflow Development
Custom integration, dynamic CMS, animations and micro-interactions, responsive design, and performance. An autonomous, clean website, easy to evolve.
🧭 Strategic Support
Framing vision and objectives, conversion-oriented recommendations, technical and creative advice at every stage.
What makes my approach different:
✅ A hybrid design + development profile: I speak the language of designers and tech teams, delivering rare consistency between mockups and the final product.
✅ Real product culture (acquired notably at Prello): I don't just design screens, I think about journeys, prioritization, and impact.
✅ Structured and fluid communication, from the initial framing to delivery.
🧰 Tools: Figma, Webflow, Notion — and an agile approach according to your processes.
📩 Have a product to design, a design system to consolidate, or a website that meets your ambition? Let's talk.
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km)
Experience
- FreelanceProduct Designer / Product Owner / Webflow DeveloperDIGITAL AND ITSeptember 2022 - Today (3 years and 11 months)Paris, FranceSince 2022, I've been freelancing, assisting startups, scale-ups, agencies, and SMEs with their product, design, and no-code challenges, from interface design to the integration of high-performing websites.My hybrid profile (design + Webflow development) allows me to cover the entire process: I design user-centric products and can take them all the way to production without needing an intermediary.What I cover:👉 Product & UX: Needs framing, user stories, prioritization, user journeys, workshops with stakeholders (tech, marketing, C-level).👉 UI & Design System: Wireframes, high-fidelity mockups, prototyping, creation and strengthening of design systems, organizing Figma files at scale.👉 Webflow Integration: Design to dev, dynamic CMS, advanced animations and interactions, responsive design.👉 Product Consulting: Roadmap, tools, agile processes, MVP support, and feature launches.Some clients & projects:UX/UI redesign for Sowefund (investment platform), product and design missions for Gravite, support for early-stage and scale-up startups, agencies, and SMEs seeking digital modernization.What clients say they value: a structured approach, genuine design + no-code autonomy that speeds up time-to-market, and fluid communication from framing to delivery.
- PrelloProduct Builder & Lead DesignerREAL ESTATESeptember 2022 - September 2024 (2 years)At Prello, I first joined the product team as a Product Designer, then gradually expanded my role to Product Builder, working closely with the marketing, tech, and data teams.Main responsibilities:👉 Design of web interfaces (UI/UX) aligned with product strategy and user needs.👉 Creation of wireframes, interactive prototypes, and design systems.👉 Integration of interfaces using Webflow (design to delivery).👉 Participation in discovery phases (interviews, benchmarking, user journeys).👉 Facilitating workshops with stakeholders (marketing, growth, tech).👉 Prioritizing needs, writing user stories, creating user maps.👉 Overseeing production in collaboration with the technical team.Results:Implementation of design + no-code processes to accelerate product delivery.Contribution to the redesign of the customer experience across several key journeys.Improved time-to-market through Webflow/design autonomy.
- PROJECTIL-SOGEPRESSWeb Developer / Web Project ManagerSOFTWARE PUBLISHINGSeptember 2020 - September 2022 (2 years)Tours, FranceAfter my front-end developer training, I joined a communication agency where I participated in the complete redesign of about fifteen websites, handling design, development, and project management.Main responsibilities:👉 Redesign of Joomla sites to WordPress (design, integration, migration).👉 Creation of ergonomic UI/UX interfaces and responsive design.👉 Front-end development (HTML, CSS, JS, WordPress, Elementor).👉 Project management: client relations, quote writing, production monitoring.👉 Coordination with clients (municipalities, associations, local businesses).Types of projects completed:Showcase websites for artisans: painters, electricians.Institutional websites for local authorities: town halls, urban communities.Association websites: merchant associations, education platforms, journalism conferences.Websites for private organizations: accounting firms, entrepreneur networks.E-commerce sites: wineries, delicatessens.Key skills developed:Autonomy on end-to-end web projects.Ability to adapt solutions according to the client (budget, sector, objectives).Versatile approach: design, technical, client relations.
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Education
- Front/Back-end DeveloperCEFIM2021J’ai suivi la formation Développeur Web Full‑Stack au CEFIM à Tours (RNCP bac+3), une formation complète et professionnalisante. Le cursus couvre aussi bien le front-end que le back-end : langages web, frameworks, bases de données, sécurité, avec une forte dimension pratique (plusieurs projets réels et stages en entreprise)
- UI/UX DesignerCEFIM2019J’ai suivi la formation Concepteur Designer UI au CEFIM à Tours, une formation professionnalisante axée sur la création d’interfaces web ergonomiques et accessibles. Elle m’a permis d’acquérir des bases solides en design UX/UI ainsi qu’en intégration web (HTML, CSS, WordPress) à travers des projets concrets, en lien avec les standards actuels du web et les besoins réels des utilisateurs.