Louis Nedellec

After working as a strategic planner at the agency Australie, I have been supporting a wide variety of clients, agencies, and brands since the end of 2018 on strategic planning and copywriting missions.

I help companies tell their stories, reveal themselves, affirm their identity through their brand(s), and add value and meaning. To do this, I combine strategic thinking and writing, and offer my clients an integrated approach to storytelling. The idea behind this principle is to enable brands to quickly deploy impactful and authentic narratives to win over or retain their audiences.

Below you will find all the skills I can offer you:

1. POSITIONING AND IDENTITY: creation or redesign of brand identities, definition of positioning, creation of brand platforms, territories, architectures, and manifestos, ...

2. COMMUNICATION & STORYTELLING: creation of communication campaigns, editorial strategies and narratives, definition of concepts and creative briefs, taglines, body copy, brand signatures, content writing, ...

3. INNOVATION & EXPERIENCE DESIGN: prototyping of offers and services, relational posture, CRM program, creation of processes (ideation, collaboration), ...

4. RESEARCH & ANALYTICS: detailed study and analysis of consumer perceptions, habits, and expectations, combining quantitative and qualitative, economic, sociological, and ethnographic materials, trend studies, competitive intelligence, ...