Louis Marie Dhenne

Creation & Production: Design and produce visuals by leveraging the potential of generative AI tools.

Strategic Vision: Transform abstract concepts into concrete visual executions, from the ideation phase to the final rendering.

Coordination: Ensure the link between three major hubs:

- Marketing (strategic needs)

- Traditional Creation (classic art direction)

- Technical (studio's technological capabilities)

I am Louis-Marie Dhenne, a Freelance Art Director, based between Paris and Marseille.

For over 10 years, I have been working in renowned advertising agencies, where I have designed and developed 360° campaigns, visual identities, and communication strategies for French and international brands, ranging from luxury and sports to retail, entertainment, and digital.

Passionate about imagery since childhood, I draw inspiration for my work from multiple disciplines: photography, illustration, typography, motion design, graphic design, and graffiti culture. This cross-disciplinary approach allows me to create coherent, creative visual universes tailored to the challenges of each project, whether it's print, digital, or social media.

Now freelancing, I support brands and agencies in their art direction, branding, and global communication projects, with a particular focus on meaning, execution, and collaboration. I also integrate generative AI image tools into my creative processes as levers for exploration and production.

Art direction combining creative vision and strategic rigor. Concept and 360° campaigns, participation in tenders, post-production supervision. Deployment of strong visual identities through branding, graphic universes, motion design, video, illustration, typography, photography, and craft.