Freelancer profile translated to English.

Description

I design campaigns that make an impact, from the big idea to digital deployment.

Senior Art Director with 8 years of advertising experience, I create strong concepts and visual identities for brands. My observation: the best campaigns lose their impact when the idea, photo production, and web design are managed in silos by different providers.

As a 360° Studio, I guarantee the impact of your message across all touchpoints:

✦ Art Direction & Concept: Campaign ideation, branding, graphic guidelines, and pure creative direction.

✦ Image Production (Shooting & AI): Direction of real shoots (studio/on-location) for authenticity, combined with the power of generative AI for spectacular and tailor-made product staging.

✦ Digital & Web Deployment: I translate the campaign's universe into immersive web experiences (UI/UX, landing pages, showcases on Figma) to ensure the digital aspect lives up to the concept.

A global advertising vision, high-end execution, and a single creative point of contact. Let's discuss your next campaign.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Louis Ledé
Senior Art Director 360° | Concept, Photo & Creative AI
January 2022 - Today (4 years and 5 months)
Paris, France
Global support for advertisers and consulting for major agencies (BETC).

🏆 Highlight: Solo win of the competition for the International Air and Space Show (SIAE - Le Bourget) against agencies.

My approach centralizes the entire creative chain to ensure maximum consistency:
✦ Ideation & Campaign: Advertising conception and brand universe.
✦ Augmented Image: Direction of real shoots and mastery of generative AI for exclusive product staging.
✦ Digital Design: Translation of identity into immersive web experiences (UI/UX on Figma).
Art Direction Advertising Photography Generative AI UI/UX Design
LES GROS MOTS
Art Director
January 2017 - December 2021 (4 years and 11 months)
Paris, France
Conception and 360° art direction for large-scale national budgets. Mastery of the entire creative process, from strategic thinking to production supervision (Print, TV, Digital).

Budgets managed: Habitat, Puy du Fou, Ballantine’s, Chauffeur Privé, Coyote, Flunch, Laforêt, Pago, Pasquier, Pavillon France, Speedy, Truffaut.
Art Direction Brand Strategy Communication Campaign Visual Identity Advertising Design
Publicis Conseil
Art Director
DIGITAL AND IT
January 2016 - January 2017 (1 year)
Learning rigor and excellence within one of the largest global networks. Conception and adaptation work on major international accounts.

Budgets managed: Renault, Nescafé.
Art Direction Graphic Design Advertising Adobe Creative Suite Conception