Louisiane Guezel

Former co-founder, former innovation director, former spokesperson, I helpstartups, scale-ups, and organizations turn their offerings into clear value propositions — and deploy them in the field.

You have an offering, but your clients don't understand it — or your teams don't know how to present it. I structure your value proposition (segmentation, personas, messaging, existing audit, workshops), create the materials (web, deck, content), and support field deployment.

Estimated duration: from 10 days

I define the market launch strategy with you: targeting, positioning, acquisition channels, key messages, commercial action plan.

Result: an operational go-to-market plan that your teams can execute from day 1.

Estimated duration: from 1 month

You need to generate business but lack resources or methodology. I take charge of: commercial strategy, prospecting, lead qualification, closing support.

Tools: HubSpot, Airtable, LinkedIn

Preferred sectors: impact, CSR, innovation, public sector.

Estimated duration: from 1 month

+150 conferences, TV/radio appearances, and training sessions delivered. Lecturer at ESCP and HEC in "corporate biodiversity strategies." Facilitator of the Climate & Biodiversity Fresk (200 employees and Executive Committee members trained).

For: companies, associations, educational institutions, professional events.

Available formats: conference (1h-2h), interactive workshop, training (half-day / full-day).

Environmental engineer, CSR MBA, I have strong expertise in impact sectors (climate, biodiversity, forest, public digital) but I intervene in any B2B context where the offering and messaging make a difference.