About Louis-Henry
French
Native or bilingual
English
Native or bilingual
German
Basic
Japanese
Basic
Experience
- Stride-upPaid Media ConsultantSeptember 2025 - Today (9 months)Paris, FranceMain mission: Acquisition (paid media)I support clients in different verticals: fashion, cosmetics, food supplements, DNVBs, and other high-growth e-commerce businesses.ACQUISITION- Design of full-funnel acquisition strategies & macro business analysis- Strategy planning, management, optimizations, scaling on digital levers, and ad copy writing- Ad analysis and A/B testing, and CRO recommendations- Feed management- Platform mastery: Meta Ads, Google Ads, TikTok AdsFOLLOW-UP- Roadmap and follow-up- Bi-weekly reporting- Regular results tracking via Slack- Educational approach and listening to needs- Responsiveness and proactivity
- Play Two TF1Marketing ManagerSeptember 2024 - Today (1 year and 9 months)Paris, France- Definition of digital strategies and implementation of advertising campaigns on Meta Ads, Google Ads, TikTok Ads, YouTube, and DOOH for various projects (Gims, Lara Fabian, Tayc, etc.)- Optimization of audiences and advertising formats to maximize conversions and engagement.- Campaign reporting, results analysis, and strategic and budgetary recommendations.- Optimization of sales channels: D2C, Merch on DSPs, etc.- Monitoring market trends and implementing A/B tests to refine targeting and creatives.
- LouisHenry.LPaid Media ConsultantSeptember 2022 - Today (3 years and 9 months)GenĂšve, Switzerland- Traffic acquisition & lead generation via SEA.- Implementation, management, and optimization of programmatic campaigns (display, video, audio, etc.)- Development of partnerships with influencers.- Management and optimization of Meta Ads, TikTok Ads, and Google Ads campaigns.- Implementation of retention strategies: CRM automation, audience segmentation, customer loyalty
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Education
- Economie et managementUnivresité de GenÚve2022
Certifications
- Google AdsGoogle2025