About Louis
- Implementation or optimization of agile processes (Scrum, Kanban, hybrid)
- Structuring of complex web projects (roadmap, backlog, prioritization, delivery)
- Smooth interface between tech, data, marketing, legal, and business teams
- Improvement or redesign of web front-end and checkout
- Audit of UX pain points and actionable recommendations
- Definition and management of A/B testing strategies focused on conversion and usage
- Definition of tag plans and data collection strategies
- Implementation or redesign of analytics tracking solutions
- Data cleaning and structuring of KPIs for reliable monitoring
- Implementation of functional BDD processes and data governance
- GDPR audit and support for compliance (certified DPO)
- Consent strategy, CMP, cookies, and compliant tracking
- Support during CNIL audits or checks (real experience of on-site and documentation checks as Tracking & Cookies referent: no deficiencies or sanctions)
- Data-driven & business-oriented approach
- Strong ability to simplify complex topics (tech ↔ business ↔ legal)
- Global product vision, from user needs to compliance
- Accustomed to high-stakes contexts and critical data
French
Native or bilingual
Italian
Conversational
Portuguese
Conversational
English
Fluent
Experience
- CdiscountProduct Manager Tracking, Tag Management & ConsentE-COMMERCEJanuary 2025 - October 2025 (9 months)Bordeaux, FranceManagement of the Web Tracking department - Cdiscount & partners. Product ownership for Tag Management (affiliate/acquisition, Marketing, partner tags...), and functional ownership for CMP/consent/cookies.
- CdiscountProduct Owner Tracking & Desktop Front-endE-COMMERCEFebruary 2023 - January 2025 (1 year and 11 months)Bordeaux, FranceWeb Tracking PO(2 years)
- Responsible for collecting, enriching, and exposing visitor navigation data (100M lines/day, 250 columns, 17 tables). Snowflakes / SQL.
- Development and deployment of a custom Tracking solution on Cdiscount and for external clients. Change management to replace the old solution (Adobe Analytics).
- Management of functional/legal compliance for the product, bot detection.
- Management of partnerships and negotiation of contracts related to the tracking ecosystem.
- Data for Front-end, Data Science, Marketing, Acquisition/Affiliation, SEO, Commerce, Monetization, Bot Detection
-> Supplying 3 developers (Java, JS, front-end, Talend)Front-end PO (1 year in a dual role in addition to PO Tracking)- Responsible for Cdiscount website evolution on PC and Tablet (excluding Customer Account and Checkout Funnel).
- Major projects managed: Redesign of the PC product page, deployment of the new Cdiscount branding, Integration and Tracking of sponsored placements.
-> Supplying 5 front-end and back-end developers, with the help of a Project CoordinatorA period of high workload successfully completed, without issues and in good spirits!Project documents/achievements available for discussion/presentation. - CdiscountProduct Owner and Manager for Transversal Projects - Checkout FunnelDecember 2018 - March 2023 (4 years and 3 months)Bordeaux, FranceCheckout Funnel Product Owner (1 year)Responsible for the functional redesign of the checkout funnel, focusing on conversion and UI/UX objectives. Reduction in order time, reduction in clicks, conversion gains on the Marketplace.50 A/B tests in production.Manager for Transversal Projects - Marketing, UX, Logistics, Payment.Front-end referent for logistics/delivery strategy. Led task force (logistics director, finance director, strategy, pricing director) on a cost-saving plan. €4M+ in cash saved with equivalent conversion.360° plan to boost adoption of the Cdiscount loyalty programPlan to boost adoption of the FLOA Bank CardUX Project ManagerFocus on customer pain points and checkout conversion rate analysis.Data analysis (Adobe Analytics - Content Square - BDD).5 full-time developers to manage.
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Education
- Professional Scrum Product Owner (PSPO I) Certification DPOProfessional Scrum Product Owner (PSPO I) Certification DPO
- GDPR ComplianceMise en conformité RGPD
Certifications
- DPO - Managing GDPR Compliance in SMEsCCI France - Bordeaux2025
- Professional Scrum Product Owner (PSPO I)scrum.org2020