Freelancer profile translated to English.
Back to original languageAbout Louis
Hello, I am Louis, an expert in dashboards for Digital Marketing.
I make my data skills available in my personal time.
After 7 years in digital marketing and data agencies, I assist my clients with data visualization and data analysis challenges related to digital marketing.
I can assist you with the following topics:
- Google Analytics 4 Performance Reports:I design automated dashboards, directly connected to your Google Analytics 4 web analytics tool, to effectively interpret your traffic acquisition, your most visited pages, or your e-commerce sales.
- Google Ads (SEA) Performance Reports:I design automated dashboards connected to Google Ads to track your media spend, manage your customer acquisition cost (CAC), and make the right decisions to improve the return on investment (ROI) of your campaigns.
- Google Search Console (SEO) Performance Reports:I build automated dashboards connected to your Search Console to track the evolution of your SEO positions, analyze your branded/non-branded traffic, and identify keywords with high potential.
- Analytics/SEA/SMA Performance Reports:I can also assist you in creating dashboards for other analytics platforms (Piwik Pro, Matomo, Piano Analytics), SEA (Microsoft Ads), or SMA (Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads).
- Report Templates:I provide Google Ads (audit / daily & monthly reporting), GA4, and Search Console dashboard templates.
The tools I use: Looker Studio, SQL, BigQuery.
Feel free to consult my Malt portfolio to discover the projects I have worked on, and contact me to discuss how I can assist you with your data projects.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Lyon (up to 50km)
Experience
- UnNest - Data ConsultingData AnalystDIGITAL AND ITJanuary 2024 - October 2024 (9 months)Lyon, FranceImplementation of dashboards to facilitate companies' understanding and showcasing of their data. (~30 projects per year)- Scoping and facilitating design workshops- Data types addressed: Web analytics (GA4, Piano, Matomo), Media (Google Ads, Meta), and CRM- Client references: L’Oréal, PMU, and Roche Bobois.- Tools: Looker Studio, Power BI, Stitch, BigQuery, Fivetran, Piano Analytics, Google Analyticsunnest is a data tech consulting firm that assists SMEs, scale-ups, agencies, and large groups across all industries in scoping, implementing, and managing their data projects. Office management tasks: - Organization of internal events (2 seminars + 6 team days per year) & external events (client events, webinars) - Search for new premises for the Lyon office (research & visits). - Tools: Notion, Slack, Google Workspace, Gather, Canva, Payfit, Alan, Pennylane Data tasks: - Implementation of dashboards to facilitate companies' understanding and showcasing of their data. (~30 projects per year) - Scoping and facilitating design workshops - Data types addressed: Web analytics (GA4, Piano, Matomo), Media (Google Ads, Meta), and CRM - Client references: L’Oréal, PMU, and Roche Bobois. - Tools: Looker Studio, Power BI, Stitch, BigQuery, Fivetran, Piano Analytics, Google Analytics
- ikomData AnalystDIGITAL AND ITMarch 2023 - December 2023 (9 months)Lyon, France- Agency lead for all data-related topics (tracking, analytics, reporting)- Support for consultants in creating and evolving existing reports in Looker Studio (media, product, omnichannel reporting)- Creation of a media reporting offering for our clients and prospects (Adverity, BigQuery, SQL, Looker Studio)- Google Analytics 4 lead within the agency ~ training 35 employees and clients on the tool- Cross-functional internal projects (creation of analysis tools, process automation, time tracking).
- IKOMSenior SEA ConsultantDIGITAL AND ITNovember 2019 - March 2023 (3 years and 5 months)Lyon, France- Management of an e-commerce and retail client portfolio via Google Ads, Meta, and Microsoft Ads (campaign creation, optimization, analysis) in FR and DE markets- Creation of reports via Looker Studio and data analysis- Development of strategic recommendations- Internal training for new hires- Cross-functional internal projects (recruitment, automation, creation of analysis tools)Client references:Histoire d’Or, Mondial Tissus, Saint-Maclou, Tissot, Deguisetoi.fr, Fitadium, and Wellness Sport Club.
Reviews
Nicolas
Optimize 360
Reviewed on 1/26/2021
Louis has a perfect mastery of Facebook Ads and is very pedagogical in his explanations.
His audit was very professional and thorough.
I will very likely work with him again in the future.
Marie-Charlotte
monochromic
Reviewed on 1/19/2021
I recommend 1000%: mission accomplished with professionalism, pedagogy, communication,...
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Education
- Data AnalystData Bird2022SQL / DataStudio / Google BigQuery
- Power BI ExpertData Bird2024Power Query / DAX / Power BI Desktop / Power BI Services
Certifications
- Google Adwords - Google Ads ShoppingGoogle2020
- Google Adwords - Google Ads DisplayGoogle2020