Freelancer profile translated to English.

Description

Operational and digital marketing specialist with over 6 years of experience in marketing project management, offer development, business acquisition strategy, and building/modeling digital tools (UX Design) in the energy and technology sectors (at TotalEnergies, Engie, and Culligan).

Skilled at assessing project needs and implementing multifaceted digital/acquisition strategies that increase revenue and drive brand growth.

Advise, imagine, build, and implement experiences that improve strategy performance while fostering and giving meaning to people.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 10km), Bordeaux (up to 10km), La Rochelle (up to 10km), Vannes (up to 10km)

Onepoint
Digital Marketing & CRM Consultant
CONSULTING AND AUDITS
October 2022 - Today (3 years and 8 months)
Paris, France
Development and management of multichannel marketing plans (email, SMS, digital, phygital) to support the launch of EV offers at TotalEnergies, in close collaboration with sales, data, and IT teams.
Management of the CRM Salesforce (SFDC & SFMC) migration to a RCU (Unique Customer Reference) and Adobe Campaign architecture: definition of the target data model, mapping of CRM flows, analysis of existing journeys, and reconstruction of automated paths to ensure continuity of the customer experience.
Construction of the customer lifecycle with integration of new relational scenarios (onboarding, reactivation, loyalty) and data-driven optimizations (segmentation, customer scoring) for Michelin and TotalEnergies.
Design and deployment of omnichannel CRM campaigns (email, SMS, push), with performance tracking (open rates, clicks, conversion, ROI) and continuous improvement recommendations.
Production of content adapted to channels, consistent with brand identity and engagement objectives.
Coordination of digital projects (UX/UI, website redesign, API integration), management of service providers, and cross-functional animation with internal teams.
Budget monitoring and ROI management of marketing actions with a focus on efficiency and business contribution.
TotalEnergies SE
Digital Marketing Project Manager
ENERGY AND UTILITIES
August 2020 - Today (5 years and 9 months)
Nanterre, France
Management and animation of a Challenge to generate leads (customer acquisition +30% conversion)
Management of marketing agencies and creation of mockups/briefs
Training of the sales force on digital tools
Redesign of website & digital tools (UX/UI development, A/B testing...)
Creation of reports to analyze acquisition performance
Creation of a marketing plan, animation materials for the Challenge (events, communication...)
Creation of a graphic charter for the marketing department
Participation in the definition and deployment of the professional customer recruitment strategy (using specific channels...)
Management of internal Marketing projects (creation of a dashboard, virtual tour of a station in augmented reality, chatbot...)
Acquisition Marketing Project Management User Experience Design Digital Communication Web Project Management Event Management
ENGIE - BU France BtoC
Strategic Marketing Project Manager
ENERGY AND UTILITIES
August 2019 - August 2020 (1 year)
Courbevoie, France
Development and scoping of new offers and sales channels
Management of website and content redesign (SEO, storytelling...)
Management of competitive intelligence
Feasibility analysis, creation of customer and sales journeys
Development of functional requirements, monitoring of development and functional testing
Writing of training materials, sales scripts, and sales management
Marketing Communication Strategy Content Marketing Competitive Intelligence Project Management Product Management SEO Web Marketing

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Bachelor of Marketing & Communication
PPA Business School
2019
Master of Marketing & Brand Management
PPA Business School
2021
La filière Marketing forme de futurs responsables capables de piloter et d'optimiser le plan marketing d'une organisation. Dans ce cadre, le diplômé de PPA Business School devra mener à bien plusieurs missions : lancement et réalisations d'études de marché, développement de stratégie digitale, déploiement d'une stratégie d'innovations, définition de plans d'actions commerciales. Grâce à sa créativité, son dynamisme et ses compétences, il s'imposera rapidement comme un professionnel-clé de son équipe.