Freelancer profile translated to English.

Description

E-commerce project manager with 5+ years of experience in the luxury and premium DTC sector, I support brands in managing their e-commerce performance, structuring content, and optimizing the customer experience internationally.

I am involved in the entire e-commerce chain, from strategy definition to operational implementation, in close collaboration with marketing, creative, IT teams, and local subsidiaries.

🎯 Areas of Intervention

- DTC & Omnichannel E-commerce Strategy

- E-commerce Content Strategy and Production (texts, visuals, product storytelling)

- E-merchandising & Commercial Animation

- Management of Cross-functional and International Projects

- Coordination of Internal Teams & Service Providers

- Performance Analysis, KPIs & Data-Driven Recommendations

🛠️ Examples of Missions

- Definition and management of international e-commerce roadmaps

- Structuring and optimization of product catalogs (PIM, categorization)

- Launch of collections and multi-market commercial campaigns

- Harmonization of e-commerce practices between headquarters and subsidiaries

- Optimization of the customer journey and conversion rates

- Budget tracking and ROI optimization of content

🏷️ Environments & Tools

Sectors: Luxury, Fashion, Beauty, Premium

E-commerce: Salesforce Commerce Cloud

Data & Analytics: Google Analytics, Tableau

PIM & CRM: Akeneo, Quable, Selligent

Project Management: Jira, Trello, Freshservice

📍 Based in Paris – remote or hybrid interventions possible

Available for one-off or long-term assignments

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic
Chinese
Conversational
Korean
Basic

Workplace preferences

Can work on-site

Paris (up to 30km), Arcueil (up to 10km)

HERMES
CONTENT STRATEGY PROJECT MANAGER
E-COMMERCE
June 2025 - August 2025 (2 months)
Paris, France
As a replacement for maternity leave and following an internal reorganization.

On the Value division - Leather goods, Watches, Jewelry

- Management of the division's e-commerce content strategy (texts, visuals, product selection) (business analysts and e-merchandisers), production, and specific market requests;
- Monitoring and optimization of allocated budgets, investment analysis, and recommendations to maximize content ROI;
- Development and evolution of the content roadmap, integrating market specificities and business team needs.
Branding Content Strategy Editorial Content
HERMES
E-COMMERCE PROJECT MANAGER
E-COMMERCE
January 2025 - June 2025 (5 months)
Paris, France
As a replacement for maternity leave.

For leather goods, watches, and footwear businesses

- Monitoring of the e-commerce text production cycle, from initial brief to external service provider follow-up, with regular reporting on progress and performance;
- Coordination with international subsidiaries, business teams, and contributors for collection and project launches;
- Project management and maintenance of e-commerce text and product categorization projects;
- Operational monitoring of imports and contributions in PIM;
- Monitoring of external service provider billing (Datawords).
Digital Project Management E-commerce PIM Project Management International Coordination
SISLEY PARIS
INTERNATIONAL E-COMMERCE PROJECT MANAGER
E-COMMERCE
September 2020 - September 2024 (4 years)
Paris, France
Strategy
- Strategic support for local e-commerce teams on performance, commercial animation, and e-merchandising for thirty markets (Europe, US, APAC, MEA);
- E-commerce point of contact for subsidiaries: global guidelines (e-merchandising, commercial campaigns, content) and reporting;
- Analysis of e-commerce performance by market and optimization recommendations;
- Construction and prioritization of global e-merchandising roadmaps;
- Coordination of local and HQ teams to ensure a good online experience (product launches, content creation, projects, services);
- Optimization of the customer journey and online experience internationally.

Cross-functional Project Management
- Project management for projects impacting various subsidiaries (optimizations, new features, new market roll-outs, services);
- Implementation of new tools (PIM, 360° planning tool) to streamline processes and optimize HQ/market exchanges: coordination across all project phases, from needs assessment to training;
- Collection and monitoring of business needs from markets and the team.
- Improvement of processes and tools for activity monitoring.

Management
- Direct management and support of junior profiles (interns and apprentices);
- Transversal operational management of a team of 4 e-merchandisers (permanent and freelance).
Project Management E-commerce e-merchandising International Coordination Team Management