Freelancer profile translated to English.

Description

“We must create action, because action creates movement, and movement carries individuals.”

Sylvain Tesson

Hybrid profile (CSR/Carbon, Marketing/Communication), I leverage all my experiences to serve the sustainable transformation of companies and brands:

co-construct a CSR and/or decarbonization roadmap with them (certified Bilan Carbone ®).
raise awareness, train, and then communicate to better engage stakeholders around tangible strategic commitments.
guide these companies in redefining their businesses, products/services, through a sustainable innovation approach.
support change - paradigm shift, mindset shift, business change, business model change (facilitator of the Human Factor Fresque).

I created Make.Her, my consulting firm, in 2019, to facilitate this action.

Feel free to contact me to discuss your needs and/or open missions!

Industry field of expertise

Languages

German
Basic
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Agence Mieux
Consulting Director
DIGITAL AND IT
December 2021 - January 2023 (1 year and 1 month)
Boulogne-Billancourt, France
ASSISTING agency clients in accelerating their ENVIRONMENTAL AND SOCIETAL TRANSITION.
- APRIL: Co-construction of commitments / CSR Communication / CSR Audit of the offer portfolio / Preparation workshops for the design of a sustainable offer.
- Rungis/Semmaris: Internal awareness program on CSR issues and future actions.
- L'Oréal: Conference series to raise awareness of business issues.
- Agence Mieux: Co-construction of the CSR roadmap, Carbon Footprint Assessment, Skills Matrix.
Change Management Awareness Raising Training Carbon Footprint CSR Communication Innovation roadmap Branding & Identity communication campaign Communication Strategy
Make.Her
Brand, CSR and Sustainable Transformation Consultant
CONSULTING AND AUDITS
June 2019 - Today (7 years)
Sartrouville, France
MANAGEMENT of companies' SUSTAINABLE TRANSITION:
- awareness of global issues (Climate Fresque, activations...),
- internal acculturation to issues (CSR communication),
- team engagement (training)
- change management (behavioral science tools / Workshops, Human Factor Fresque),
- action plan (CSR consulting, Carbon Footprint Assessment, business model innovation, responsible brand...).
CSR Strategy Innovation Change Management Training Awareness Raising CSR CSR Diagnosis sustainable development Carbon Footprint
Savencia
Senior Innovation Marketing Manager
AGRICULTURE
February 2018 - May 2019 (1 year and 3 months)
Marketing lead for disruptive innovation platforms across all Savencia group categories
-Foresight on market strong and weak signals, benchmarks and trends
-Conceptualization and iteration with the Research team until realization (food formulation, packaging, positioning, branding, design, recipes, brand and communication platforms) with a consumer-centric approach
-Sourcing and management of external service providers
Innovation Product Design Branding Positioning Strategy Strategic Planning Product Development Communication Strategy Benchmark Competitive Intelligence