Freelancer profile translated to English.
Back to original languageAbout Louise
Specializing in Media Data within the Luxury sector, I can assist you with the following:
- Media Data Reporting & Analysis
- Implementation of media data collection processes
- Media Buying: SEA and Social
- Media Data Visualization: Dashboarding
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 10km), Marseille (up to 10km)
Experience
- CHANELInternational Adtech Project ManagerLUXURY GOODSJanuary 2024 - Today (2 years and 5 months)Paris, FranceDashboarding & Reporting:
- Scoping and monitoring dashboard development: performance reports, budgets, campaign reports
Media Data Governance:- Harmonization of cross-divisional and cross-market media measurement
- Implementation and optimization of media data collection processes with agencies and divisions
- Collection and analysis of worldwide media budget data
- Management of Paid and Organic data tracking tools
- Production of Adtech guidelines (Cookieless, Pixel, Adserving)
- fifty-fiveSenior Media & Data Consultant - Luxury & FMCGCONSULTING AND AUDITSOctober 2021 - December 2023 (2 years and 3 months)Paris, FranceSupporting luxury clients with Paid Media buying, measurement, and analysis.Clients: Chanel, Hermès France, Vacheron Constantin, Clarins Suisse, Zadig & Voltaire, Unibail Rodamco Westfield• CHANEL: International AdTech Project Manager - Agency Role (2 years)
- Harmonization of cross-market media measurement
- Deployment of a Media KPI Framework across 30+ markets
- Media dashboarding project management: gathering needs from agencies, markets, and divisions, scoping, and defining the roadmap
- Development and collection of media data collection tools
• HERMES FRANCE - SEA Consultant (2 years)- Management and reporting of SEA campaigns (weekly and monthly) for the French market
- Dashboarding: implementation and maintenance of a reporting dashboard via Looker Studio
- Ad-hoc analyses
- A/B testing
• VACHERON CONSTANTIN: Paid Media Business Review FY22 (3 months)- Consolidation and analysis of WW performance for FY22 across Paid Social, Display, and Paid Search to formalize strategic recommendations
• WESTFIELD: EMEA Digital Media Manager - Agency Role (1 year)- Coordination of European markets for the implementation of the group's Paid & Owned Media guidelines
- Management of Social Media performance data collection and visualization tools (Sprinklr)
- Definition of the Paid Search strategy
Other assignments:- Study of the carbon footprint of digital advertising campaigns (Internal)
- Training of communication teams on the fundamentals and challenges of Paid Search (Hermès Europe)
- Participation in tenders (RFPs) (Clarins Suisse, Zadig & Voltaire, Balmain)
- CHANEL PBInternational Media Performance ExecutiveSeptember 2020 - September 2021 (1 year)Paris, France- Supporting the Performance Media roadmap for accelerating traffic acquisition campaigns: OTT, Google Shopping Best Practices- Development of media guidelines for each off & online campaign: agency brief, coordination with CEC, Marketing, and Artistic Direction.- Consolidation of reporting: media plan, pre- and post-campaign budget reporting.- Consolidation and analysis of competitor quantitative media data.- Market coordination: supporting local markets in guideline implementation.
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Education
- Master in ManagementGrenoble Ecole de Management2021Programme Grande Ecole 2017-2021
- Preparatory Class Khâgne/Hypokhâgne BLLycée Thiers2017Classes préparatoires aux concours de l'ENS et aux écoles de commerce
Certifications
- Google AdsGoogle2024
- MeltwaterMeltwater2024