Freelancer profile translated to English.

Description

Hello! I'm Louise Picq, an expert in communication and event management.

After 10 years in agencies and with clients, I offer tailor-made support

to define your strategy, craft your messages, and engage your audiences. I design and manage custom strategies to make my clients perform and energize their communities.

My expertise:

- Define your messages > Give substance and coherence to your brand (brand identity, product positioning, editorial strategy)

- Create your content > Embody your discourse and assert your uniqueness (leader advocacy, social media management, CSR/ESG communication, web writing & SEO)

- Activate your communities > Engage your audiences and create lasting connections (event design & production, internal communication & corporate culture, trade show presence strategy)

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

ultra
Head of Communication
CONSULTING AND AUDITS
July 2025 - March 2026 (8 months)
Abou Dabi, United Arab Emirates
- Structuring the brand platform (defining brand identity, its "golden circle" (why, how, what), its values, its tone)
- Defining and managing the editorial and content strategy (editorial pillars, messages, formats, publication frequency)
- Social media management
- Leader advocacy: supporting executives on LinkedIn
Executive Coaching Social Media Brand Strategy Branding Copywriting
Novaxia
Sustainable Development and Communication Officer
REAL ESTATE
September 2019 - Today (6 years and 9 months)
Paris, France
- Event management & activation
> Coordination of trade shows
> Management of the organization of +15 annual events (seminars, conferences, networking, inaugurations...)
> Coordination and organization of strategic events (1st solidarity real estate fund with ministerial support)

- Brand content & corporate communication
> Development of editorial content
> Creation of corporate communication materials (brochures, videos, leaflets)
> Contribution to the evolution of the brand platform (positioning, key messages, editorial tone)

- Digital marketing & social media
> Definition and implementation of the multi-channel digital strategy
> Management and growth of 4 LinkedIn and Instagram accounts
> Management of LinkedIn Ads campaigns and optimization of media investments
> SEO/SEA management: significant increase in qualified traffic and digital visibility
Novaxia
Novaxia 6 years 7 months - Sustainable Development and Communication Officer
REAL ESTATE
September 2019 - June 2025 (5 years and 9 months)
Paris, France
360° management of corporate communication:

- Brand content & corporate communication
> Development of editorial content
> Creation of corporate communication materials (brochures, videos, leaflets)
> Contribution to the evolution of the brand platform (positioning, key messages, editorial tone)

- Digital marketing & social media
> Definition and implementation of the multi-channel digital strategy
> Management and growth of 4 LinkedIn and Instagram accounts
> Management of the LinkedIn accounts of the executive committee members and the Chairman-Founder
> Management of LinkedIn Ads campaigns and optimization of media investments
> SEO/SEA management: significant increase in qualified traffic and digital visibility

- Event management
> Coordination of trade shows
> Management of the organization of +15 annual events (seminars, conferences, networking, inaugurations...)
> Coordination and organization of strategic events (1st solidarity real estate fund with ministerial support)
Digital Communication Communication Strategy Social Media Executive Coaching Digital Marketing