Freelancer profile translated to English.
Back to original languageAbout Louise Anne
⭐ Freelance for 4 years, SEA consultant specialized in lead generation for 8 years, I help start-ups, agencies, B2B players, VSEs/SMEs, to achieve their performance-based objectives via Google Ads, LinkedIn Ads, Microsoft Ads, and occasionally Meta platforms. I also offer training on Google Ads and SEO basics.
⭐ With experience in media agencies, lead generation agencies, and ad networks before becoming a freelancer, I have had the opportunity to work with major accounts like Audi, Volkswagen, Google, Rolex, Bouygues, Krys, on budgets up to 500K, but also on multiple small accounts in the fashion, construction, education, health, insurance, marketplaces, ecology, and association sectors, in the French, English, and US markets.
⭐ I have two professions: consultant and yoga teacher. Therefore, I am only available part-time. My daily rate is around 400 euros/day or 56 euros/hour.
French
Native or bilingual
English
Fluent
Chinese
Conversational
Can work on-site
Paris 13e Arrondissement (up to 50km), Paris (up to 10km)
Experience
- FreelanceSEA / SEO ExpertCONSULTING AND AUDITSJanuary 2021 - Today (5 years and 4 months)Paris, FranceCurrently specializing in VSE/SME/B2B clients, for SEA and SEO acquisition issues with performance objectives (ROI / sales, leads), possibly visibility or trafficServices: SEA Audit, Campaign Setup and Optimization, GTM Tracking, UI/UX Consulting, SEO Consulting, Google Analytics 4 Traffic Analysis, Dashboarding, Performance Monitoring and Lead Quality Analysis, SEA and SEO Training
- DoleadSenior Traffic ManagerDIGITAL AND ITFebruary 2017 - December 2019 (2 years and 11 months)Paris, France- Implementation of SEA strategies for around a hundred clients for lead generation (e.g., SFR, Allianz, Homly You, EDF...), managing a margin of over €400K and a turnover of €150K to €200K per month- Coordination with Sales and Product teams to achieve client objectives (assistance with closing, redefining deals if necessary, optimizing the acquisition funnel)- Creation and optimization of campaigns based on client objectives (volume and conversion rate)- Training of Traffic team members
- DoleadSEA Account ManagerCONSULTING AND AUDITSFebruary 2017 - April 2018 (1 year and 3 months)Paris, FranceDirect management of SEA and consulting on digital strategy (UX / UI, SEA / SEO) for a portfolio of 10 to 15 clients with budgets ranging from 5,000 euros to 50,000 euros per month (e.g., Deloitte, Allocab)
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Education
- HSK 4 Chinese MandarinNational Taiwan Normal University2011
- Master's Degree of Foreign Applied LanguagesUniversity of La Rochelle2013
Certifications
- Google AdsGoogle2017
- Google AnalyticsGoogle2017