Freelancer profile translated to English.
Back to original languageAbout Louise
After a Master's in Marketing from EM Strasbourg and a year of exchange in Finland, which provided me with a solid academic foundation, I quickly specialized in product development and brand management.
With over 5.5 years of experience as a Product Manager, I have developed expertise in the footwear, accessories, and furniture sectors. Notably, I spent 4 years with renowned brands such as Bobbies, André, and La Redoute, where I led the development of footwear and accessory collections. I also enriched my experience with a year in the interior and exterior furniture industry.
These experiences have given me both a strategic and operational vision of product development, market analysis, and brand management.
Today, I can assist you with various topics:
👠 Product Development & Collection Management
- Collection development in collaboration with creative teams
- Building collection plans and defining the offering within budget constraints
- Monitoring prototypes, compliance, and product adjustments
- Managing supplier relationships and negotiations
- Developing pricing strategies
📊 Product Marketing & Brand Management
- Product launches
- Brand positioning
- Strategic recommendations
- Marketing project management
- Analysis of commercial performance and sales
🔍 Market Intelligence, Trends & Analysis
- Competitive benchmarking
- Sectoral monitoring and trend identification
- Market analysis
- Trade show visits
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Lille (up to 30km), Paris (up to 10km)
Experience
- La RedouteProduct ManagerAugust 2025 - Today (1 year)
- Development of footwear and accessory collections in close collaboration with style teams, from brief definition to market launch.
- Building and managing collection plans, ensuring offer coherence, brand positioning, and budget adherence.
- Market trend, consumer behavior, and competitor analysis to guide collection choices and identify new development opportunities.
- Product, price, and competitor benchmarking to inform the offer strategy and enhance collection competitiveness.
- Product development monitoring: prototype validation, compliance checks, product improvements, and coordination of adjustment stages.
- Managing relationships with suppliers and factories: development monitoring, communication coordination, and ensuring adherence to quality, cost, and deadline requirements.
- Negotiating commercial terms, production costs, and delivery times to optimize collection profitability.
- Defining pricing strategies consistent with brand positioning, customer expectations, and margin objectives.
- Analyzing commercial and sales performance to identify best-sellers, optimize assortments, and provide recommendations for future collections.
- Participation in trade shows and sourcing trips to identify emerging trends, find new suppliers, and enrich the product strategy.
- OvialaProduct ManagerRETAIL (SMALL BUSINESS)July 2024 - August 2025 (1 year and 1 month)Neuville-en-Ferrain, France
- Development and management of indoor and outdoor product lines for B2B and B2C markets, from needs definition to commercialization.
- Full product lifecycle management: market needs analysis, offer development, launch, performance monitoring, and continuous optimization.
- Building and monitoring assortments in line with commercial objectives, market trends, and budget constraints.
- Sales analysis, performance indicator tracking, and formulation of recommendations to optimize the offer, margins, and product rotations.
- Management and development of relationships with international suppliers: sourcing, selection, product development monitoring, and project coordination.
- Negotiation of commercial terms, purchase prices, and deadlines to ensure product line competitiveness and profitability.
- Definition of pricing strategies, considering brand positioning, competition, and margin objectives.
- Competitive benchmarking and market analysis to identify development opportunities and sector evolutions.
- Continuous monitoring of design, materials, usage, and innovation trends in the interior and exterior furniture market.
- Participation in French and international trade shows to identify emerging trends, develop supplier networks, and inform product strategy.
- BOBBIESProduct Manager Leather Goods and AccessoriesFASHION AND COSMETICSJanuary 2024 - June 2026 (2 years and 5 months)Paris, France
- Development of leather goods and small accessory collections in collaboration with style teams, from the design phase to market launch.
- Building the product offer in line with brand positioning, market trends, and commercial objectives.
- Writing and updating technical sheets for factories to ensure proper product development execution.
- Coordination and monitoring of production with suppliers and manufacturing sites, respecting quality, cost, and deadline requirements.
- Management of quality controls and defective products, implementing corrective actions in collaboration with suppliers.
- Analysis of commercial performance, sales monitoring, and KPI tracking to identify offer optimization levers and support collection decisions.
- Negotiation of production costs, commercial terms, and delivery times to ensure product line profitability.
- Management of supplier relationships and development of a network of industrial partners in France and internationally.
- Competitive benchmarking and market monitoring to identify development opportunities and sector evolutions.
- Participation in professional trips and factory visits to follow developments, strengthen supplier partnerships, and inform product strategy.
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Education
- Master in MarketingEM Strasbourg2021Marketing, marketing digital, achats, branding, princing, marketing produit, category management
- Preparatory class for business schoolsGASTON BERGER2018économie, culture générale, anglais, espagnol, philosophie
Certifications
- TOEICETS GLOBAL2022