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Louise KatzLK

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Freelancer profile translated to English.
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About Louise

Art Director, graphic designer

For three years, I have been building visual universes where emotion, style, and detail meet. I navigate between images, materials, and intentions, with a significant experience in a lingerie and women's ready-to-wear brand, where I contributed to bringing to life and enriching the visual identity through campaigns, photoshoots, digital content, and immersive scenographies. My perspective is nourished by fashion, cinema, photography, music, art, and my travels, which broaden my sensitivity and anchor me in a living and evolving visual culture. What I aim to do is give meaning to aesthetics. Create images that speak, that touch, that last. Always balancing instinct and precision, the intimate and the collective.

What I offer:

- Creative direction for communication campaigns (photoshoots, lookbooks, videos, social media, window displays, etc.)
- Design and supervision of mood boards, graphic charters, and visual universes
- Management of photo and video shoots: art direction, team selection, production monitoring
- Close collaboration with marketing, e-commerce, and product teams to ensure visual consistency across all channels
- Creative watch, to inspire teams and nourish brand image
- Image management on social media and visual content strategy

✓ Skills:

- Art direction & visual storytelling
- Proficiency in Adobe Creative Suite tools (Photoshop, InDesign, Illustrator, Lightroom, After Effects, Premiere) + Procreate
- Strong sense of branding and brand identity
- Experience in shooting styling and product staging
- Skills in photography, retouching, typography, composition
- Ability to work in project mode and in cross-functional collaboration
- Creative leadership, initiative, and deadline management
- Fluent English
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Esprit Seine
    Communication and Image Manager
    HOSPITALITY
    October 2025 - Today (8 months)
    Paris, France
    Communication Manager for the Esprit Seine group, I assist hotels and restaurants in developing their image and presence on social media, as well as in the development and monitoring of new group projects.
    Communication Strategy Digital Communication Community Management Project Management Creative
  • Ysé
    Artistic Direction Assistant
    FASHION AND COSMETICS
    April 2023 - Today (3 years and 2 months)
    Paris, France
    Artistic Direction Assistant / Image Manager.
    AD for photoshoots - accessory research
    Boutique scenography research
    Visual creation (prints, POS, photo, video)
    Social media: creation of stories, Instagram grid, posts, ads
  • Paris Insider
    Content Creator & Social Media Manager
    SOCIAL NETWORKS
    November 2021 - January 2022 (2 months)
    Paris, France
    Content creation, video editing, content planning, content research, benchmarking, competitive analysis, community management

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Education

  • Master of Art Direction
    Sup de Pub
    DA - Création visuelle & digitale
  • Bachelor's degree in Visual and Digital Creation
    Sup de Pub Paris
    2023

Skill set

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