Freelancer profile translated to English.
Back to original languageAbout Louise
Expert in brand strategy, marketing and B2B communication with over 15 years of experience in new technologies. I support start-ups and hyper-growth companies with an international dimension.
Today, I collaborate with teams that need support for their branding and communication initiatives during periods of rapid growth or transformation.
My expertise:
- Branding: brand platform, positioning, storytelling, brand identity consulting
- Content: brand content, editorial strategy
- Communication: communication strategy and communication kits
- Project management
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Sennder GmbHHead of Brand & CommunicationsLOGISTICS AND SUPPLY CHAINJune 2021 - September 2022 (1 year and 4 months)Paris, Francesennder, European leader in digitized road freight.I created and led the brand & communications team during the company's hyper-growth phase, which included several mergers and acquisitions (such as Uber Freight Europe) and fundraising rounds.The company grew from 300 to over 1000 employees in less than three years, becoming one of the first German unicorns and being regularly featured in international media for its innovative technology.
- Sennder GmbHHead Of Marketing CommunicationsLOGISTICS AND SUPPLY CHAINJune 2020 - June 2021 (1 year)Paris, France
- EveroadChief Marketing OfficerLOGISTICS AND SUPPLY CHAINFebruary 2019 - June 2020 (1 year and 4 months)Paris, FranceEveroad was a French Tech start-up, a European expert in the digitalization of freight transport, acquired by sennder in 2020.I created and led the Marketing and Communication team. As a market disruptor, our main focus was brand recognition and customer acquisition.
Reviews
Flora
PayPlug
Reviewed on 1/7/2025
Louise was an essential addition to my team. She was able to quickly develop her skills, gain the trust of her contacts and thus maximize the business impact of her mission.
I would work with her again with my eyes closed.
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Education
- International MarketingEcole Supérieure du Commerce Extérieur, Paris2008International Marketing
- BA Hons International Business with SpanishUniversity of Brighton2007BA Hons International Business with Spanish