Freelancer profile translated to English.

Description

✨ My Expertise

- Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads, YouTube levers

- Campaign management and optimization

- Social Media Ads strategy development

- Leveraging product and customer data to inform media strategy

- Automated and actionable reporting for effective management

- Creative iterations

- Educational support: structuring, monitoring, and skill development

I've worked with brands like: Christian Dior, Kenzo, Sézane, Octobre Éditions, Sabon, L’Occitane, Fnac Darty, La Centrale, Monsieur Marguerite, Selency, By Charlot.

🎯 The Services I Offer

Consulting

- Audit of existing strategies, identification of improvement areas

- Actionable recommendations aligned with your business objectives: from quick operational wins to multichannel media plans based on your challenges and needs

Media Buying

- Campaign setup, management, and optimization

- Continuous monitoring and analysis: evaluating, challenging, and optimizing performance

- Setting up a tracking framework: KPIs, reporting, processes, test & learn methodologies

Creative Strategy

- Defining angles, messages, hooks, formats, and performance-oriented communication strategies

- Translating business and data challenges into clear and actionable creative briefs

Knowledge Transfer

- Ad-hoc coaching: identifying areas for improvement in your current accounts and strategies

- Personalized coaching: tailored support, regular follow-up, and concrete learning objectives (1:1 or groups of up to 4 people)

- Training: acquiring new skills for yourself or your teams (custom formats and content based on your needs)

🔮 My Vision

To be a true business partner, aligning with your business priorities, peak periods, and performance tracking methods, to integrate Social Ads into a coherent marketing strategy (influencer, app, retail, CRM, SEA…)

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
Freelance - Social Media Ads Acquisition
SOCIAL NETWORKS
January 2025 - Today (1 year and 7 months)
Paris, France
After more than 4 years in a media agency specializing in data exploitation for media, I now help companies design and optimize their social media ad campaigns.

🚀 Strategic Audit: In-depth analysis of campaigns (Meta, TikTok, Pinterest, Snapchat, YouTube) with actionable recommendations.
🎯 Tailored Acquisition Strategy: Development and implementation of action plans adapted to your business objectives (awareness, qualified traffic, conversions, lead generation, etc.).
⚡ Digital Campaign Management: Management of Social Media Ads acquisition levers to ensure optimal performance.
📈 Continuous Optimization: KPI monitoring and real-time adjustments to maximize investment efficiency.

Let's talk about your projects and goals to boost your digital performance!
Social Media Ads Audit Social Media Acquisition Strategy Marketing Campaigns Social Ads
°Arcane
Senior Social Media Ads Consultant
CONSULTING AND AUDITS
March 2023 - January 2025 (1 year and 10 months)
Paris, France
At Arcane, I worked in an environment where data and performance converge to give meaning to every marketing action. The agency helps brands transform their data into concrete growth levers through an approach combining strategy, technology, and creativity.

- Defining global Social Media strategies aligned with the client's business vision and growth objectives.
- Cross-channel roadmap management
- End-to-end campaign supervision: setup, performance optimization, results analysis, and strategic adjustments.
- Expertise in levers and platforms: testing new formats, segments, and Social Media innovations.
- Mentoring and leadership: supporting teams (junior and experienced)
- Advanced reporting, in-depth analysis, custom visualizations via Data Studio
- Participation/lead on Social Media Ads (SMA) pitches: audits and strategic recommendations
- Intelligent use of data (products, customers, website) to drive performance and feed algorithms
Team Management Operational Excellence Web Marketing Strategy Innovation Social Media Strategist
°Arcane
Experienced Social Media Ads Consultant
March 2021 - March 2023 (2 years)
Paris, France
- Defining Social Media strategy for various business sectors, in line with client objectives.
- Building and managing precise and evolving operational and strategic roadmaps (planning, budgets, channel selection, target audiences, etc.).
- Launching and optimizing Social Media campaigns daily
- Maintaining solid expertise in Social Media levers and actively monitoring platform evolutions.
- Supervising junior profiles
- Creating client case studies in collaboration with ad networks and external agencies.
- Evangelizing internal teams: sharing best practices, training colleagues in effective methods.