Freelancer profile translated to English.
Back to original languageAbout Louise
You have the talent, the technique, and the passion. But do you have the image that matches your ambition?
With 5 years of field immersion for industry giants (L'Oréal, Booksy, Yumi Beauty), I've decoded the communication strategies of the biggest names. Today, through Louise Beauty Consulting, I democratize these "Luxury and Large Group" codes to inject them into the DNA of VSEs, SMEs, and Independents.
My approach? Performance Branding. I don't just create "pretty things." I build visual and strategic identities that capture attention, establish your authority, and convert your followers into loyal customers.
🎯 Why redefine your identity with me?
Specializing in the Beauty, Wellness & Retail ecosystem, I transform your image into your best growth lever:
1️⃣ BRAND STRATEGY & POSITIONING: Get out of the price war from the top. We define your unique DNA, your promise, and your ideal client to make you incomparable in your market.
2️⃣ DIGITAL IDENTITY & BRANDING: Audit and redesign your online presence. I create a coherent, impactful, and professional universe for you (Instagram, TikTok, Booking Platforms) that reflects the real quality of your services.
3️⃣ NARRATION & STORYTELLING: Learn to tell your story to create a strong emotional connection. We no longer sell a treatment, we sell an experience and a vision.
4️⃣ LEADER POSTURE & COMMUNICATION: Branding is also about you. I coach you on your leadership posture and verbal communication so that your confidence in the treatment room is an extension of your digital image.
5️⃣ LOCAL INFLUENCE & VISIBILITY: Dominate your geographical area with a targeted content strategy and optimized local SEO.
Ready to level up? Let's discuss your project. 👇
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Can work on-site
Biarritz (up to 50km), Pau (up to 50km), Cholet (up to 30km), Bayonne (up to 30km), Capbreton (up to 30km)
Experience
- Louise Beauty ConsultingStrategy ConsultantFASHION AND COSMETICSSeptember 2025 - Today (9 months)Biarritz, FranceMy various past professional experiences in B2B sales showed me the daily difficulties faced by professionals.I therefore created Louise Beauty Consulting, a support service dedicated to beauty professionals and professional brands.I help beauty professionals clarify their positioning, optimize their profitability, and develop consistent visibility to build a stable, recognized, and profitable business.
- YUMI BEAUTYField Sales Representative - Professional AestheticsFASHION AND COSMETICSJanuary 2024 - January 2025 (1 year)Biarritz, France- Business development with beauty salons, spas, and partner schools.- Promotion and sale of YUMI Lashes, YUMI Brows, and YUMI Nails professional ranges.- Leading training days and product demonstrations for estheticians.- Following up with clients after training to maximize service profitability.🤝 Successes: Organization and leadership of professional events (trade shows, technical days, school demonstrations.
- L'Oréal,Field Sales Representative - Hairdressing Division (Kérastase and Série Expert)FASHION AND COSMETICSJanuary 2021 - June 2022 (1 year and 5 months)Fontainebleau, France- Management of a portfolio of hairdressing professionals: sale of professional products, implementation of commercial actions to increase turnover at points of sale, management of sell-out.- Guaranteeing brand identity at points of sale through merchandising actions.- Conquest: commercial prospecting of new points of sale. Participation in the education and training of salon managers. - Supporting clients in digital and business development through the "Business Trio".🤝 Successes: 120% of turnover achieved / Improved digital skills of salon managers.
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Education
- MASTER RETAIL & BUSINESS DEVELOPMENTRennes School of Business2020> Master 2 Retail & Business Development (alternance) : Marketing & Merchandising, Supply Chain, Négociation commerciale, Competitive Strategy, Purchasing > Bourse d'excellence sur 3 ans en raison des résultats académiques (GPA : 4,8/5) > Mémoire de fin d'études : "Les produits capillaires ethniques constituent-ils le nouvel eldorado de la Grande Distribution ?"
- Classe Préparatoire Aux Grandes ÉcolesLycée Joachim Du Bellay2016Classe Préparatoire Aux Grandes Écoles