Freelancer profile translated to English.
Back to original languageAbout Louise
B2B Events Editorial Director | Conference Design | Event Storytelling
For over 10 years, I have been designing and managing B2B events: conventions, conferences, sector summits, plenaries, and strategic events for leaders, entrepreneurs, and executive committees.
My work consists of transforming a brief into a structured, understandable, and engaging experience for participants: defining the concept, building the narrative thread, structuring the speeches, and orchestrating the sequences.
I work with agencies and organizations that wish to strengthen the strategic and editorial dimension of their events.
My clients:
Bpifrance, Banque de France, Banque des Territoires, Publicis Live, Hopscotch, BFM Business, Maddyness, Mouvement impact france, World impact Summit, EDF, Amazon, ...
Main interventions:
- Editorial response to tenders
Creating the concept, writing the proposal, and structuring the project's narrative.
- B2B Event Editorial Design
Brief analysis, concept creation, narrative thread definition, and overall experience structuring.
- Conference Program Design
Defining themes, building the editorial program, and choosing intervention formats: keynotes, interviews, roundtables...
- Speech Preparation and Coaching
Structuring messages, writing scripts, supporting moderators, and preparing speakers.
- Plenary Editorial Architecture
Building the run-of-show, pacing the sequences, coordinating stage and technical production, and editorial coordination of the live event.
Depending on the needs, I can mobilize my network of professionals and assemble complete teams (production, technical, scenography).
Creativity, precision, and a results-oriented approach guide each of my missions.
Client testimonials available on my LinkedIn profile.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km), Montpellier (up to 20km), Lyon (up to 15km), Marseille (up to 10km), La Rochelle (up to 10km)
Experience
- Mistral AIContent Manager & Event StrategistTECHMarch 2026 - Today (3 months)Paris, FranceBuilding the program of AI Now Summit's first edition▶️ Building a strong editorial line: defining themes aligned with industry challenges.▶️ Designing immersive and engaging formats to optimize participant experience.▶️ Speaker selection and editorial support▶️ Writing session scripts + editorial brief▶️ Writing moderator scripts▶️ Scenographic consulting
- MediagoraEditorial Director - Tender ResponsesCONSULTING AND AUDITSNovember 2025 - Today (7 months)Paris, FranceI am responsible for building the editorial strategy and writing tender responses.My role: transforming a brief into a clear, structured, and convincing proposal.I intervene in particular on:
- Tender document analysis
- Creation of the editorial concept
- Structuring the event's storytelling
- Writing the proposal content
- Preparation and presence during the defense
The objective is simple: strengthen the agency's proposal and maximize its chances of winning the tender.Conversion rate: 70%I regularly support internal teams when the workload is high or when an external editorial perspective can make a difference. - Banque de FranceEditorial Direction & Live CoordinationPUBLIC SECTORApril 2025 - July 2025 (3 months)Paris, FranceI supported the Banque de France in organizing its **Managers Convention 2025**, by managing the entire editorial and stage dimension:
- Editorial support for internal teamsto transform lines of thought into inspiring and understandable formats.
- Moderator Coachingto enhance the impact of presentations (storytelling, posture, key messages).
- **Scriptwriting**: talking points and moderator scripts
- Live coordination of the plenary sessionthrough a meticulously planned run-of-show and seamless synchronization between production and stage.
**Result**: a fluid, structured, and engaging two-day plenary session, serving a clear strategic message and a unifying experience for 600 managers.
Reviews
Recommendations
MF
+2
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Education
- Master in Marketing and ManagementESC La Rochelle / Sup de Co La Rochelle2014Spécialisation entrepreneuriat Stratégie de communication & Marketing
Certifications
- Google UX Design CertificateGoogle2022