Freelancer profile translated to English.
Back to original languageAbout Louise
I am Louise Charles, a certified professional trainer (RS 6977 – valid NDA) specializing in digital transformation and artificial intelligence.
I help entrepreneurs, VSEs, freelancers, and marketing teams integrate AI into their daily lives to increase productivity, create high-value content, and structure their digital strategy.
🎯 My training areas: Applied generative AI, automation, digital content creation with AI, creation & personalization of graphic charters, digital productivity & organization
👉 Support for mastering tools (group / individual)
I design and deliver practical, results-oriented training sessions, adapted to your objectives, in person in Normandy or remotely.
My RS6977 certification is based on andragogy: a pedagogy designed for adults, focused on experience, autonomy, and the acquisition of immediately applicable skills in their professional activity.
Examples of tailor-made training:
📌 Create authentic content with AI as an assistant
Structure ideas, accelerate production without generating generic content
📌 Build a realistic and sustainable editorial calendar
Define content pillars, plan according to resources, organize a viable publication flow
📌 Adapt 1 content into multiple formats without losing identity
Adapt for each platform, optimize consistency
📌 Put AI to work for personal branding
Strengthen identity, generate value without robotizing communication
📌 Organize your creation/storage/reuse system
Centralize ideas, archive content
My approach: pragmatic, pedagogical, focused on real-world use.
I save time, simplify concepts, provide actionable tools
💬 Contact me to design your training program or to assist you in implementing AI solutions adapted to your business.
French
Native or bilingual
Can work on-site
Rouen (up to 10km), Louviers (up to 30km), Évreux (up to 10km), Le Neubourg (up to 10km)
Experience
- opusTrainerTELECOMMUNICATIONSDecember 2024 - March 2025 (3 months)Rouen, FranceDesign & delivery of training (digitalization).I develop and deliver educational programs for adult audiences, with an andragogical approach focused on real-world use and operational skill development. Training is tailored to company objectives and learner levels, with a balance between theory and practice.- Creation of personalized educational materials- Step-by-step guides, video tutorials, practical daily exercises, ready-to-use templates, checklists, and memo sheets to ensure lasting autonomy after training.- Training on collaborative tools: Assisting administrative assistants in mastering professional tools (organization, sharing, archiving, task management) to streamline work, reduce mental load, and promote autonomy.- Training on office and creative tools: Introduction and advanced training on Word, Excel, Outlook, Drive, Canva, Trello, with practical cases: document management, template creation, task tracking, simple automation, project organization, content design.👉 Objective: Enable teams to work effectively, save time, and gain confidence in their digital tools
- Inspiration sans glutenContent CreatorSOCIAL NETWORKSDecember 2016 - Today (9 years and 6 months)Louviers, FranceCreation and development of a digital ecosystem around gluten-free and lactose-free cookingObjective: organic growth, creation of an engaged community, and expertise valorization.🌟 Instagram — account > 34,000 followersContent strategy & storytelling: creation of a coherent editorial line, clear positioning, personal branding enhancement.Multimedia production: creation of photo and video content (recipes, tips, behind-the-scenes) with editing on CapCut / Adobe Premiere Rush.Engagement ritual: daily stories, targeted interactions, personalized responses, community value creation.Algorithmic optimization: analysis of internal statistics, format testing, optimization of hashtags and publication timing.Community management: management of messages/DMs, moderation, constructive dialogues with followers.Editorial organization: building a publication schedule and a library of reusable content.Strong visual identity: creation of the logo, graphic charter, and coherent visual universe.🤝 Partnerships & collaborationsSearch for partners consistent with the niche (brands, influencers).Organization of contests (definition of rules, participant tracking, prizes).Activation of campaigns and joint publications.📦 Deliverables and achievementsFully optimized Instagram account and Facebook pageProject charter: vision, objectives, editorial axesStructuring studies: market, competition, personasGraphic charter (complete visual identity)Professional editorial line (Canva)Editorial calendar (Google Sheets + Trello)Risk analysis and feasibility studyMultimedia content production:Photos (Nikon D7500 / iPhone + Lightroom / Photoshop)Videos (CapCut, Adobe Premiere Rush)Visuals (excellent mastery of Canva)
- La Cerise DigitaleFounderSOCIAL NETWORKSJanuary 2022 - Today (4 years and 5 months)Louviers, FranceI support entrepreneurs, VSEs/SMEs, and freelancers in modernizing their digital presence and integrating digital tools adapted to their real needs.- Comprehensive digital audit: analysis of the existing ecosystem (website, social media, workflows, branding), identification of strengths/weaknesses, and operational recommendations.- Tailor-made web strategy: definition of objectives, selection of relevant channels, editorial positioning, concrete action plan based on the reality on the ground and available resources.- Personalization of digital tools: implementation and configuration of productivity tools, content management systems (Notion, Trello, Drive, generative AI…), creation of simple and sustainable workflows.- Visual identity creation: design of personalized graphic charters (typographies, color palettes, visual universe, templates), aligned with values, target audience, and offering.- Long-term editorial organization: building realistic editorial calendars, adapted to workload, business objectives, and desired publication frequency.- Custom content production: writing and visual creation (short formats, carousels, videos, AI-assisted content), respecting brand tone and conversion towards objectives.👉 Objective: make the company digitally autonomous, efficient, and coherent — without creating technological dependence and keeping the human element at the center.
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Education
- Certification RS6977 - Create and develop a professional training activityScorf - Paris20251 Analyser le marché de la formation professionnelle dans son domaine d’expertise 2 Structurer et faire reconnaître son activité de formation (9h) 3 Mettre en œuvre une démarche qualité de l’activité formation 4 Concevoir le programme de formation 5 Animer les actions de formation 6 Définir un plan de développement de l’offre de formation
- Bachelor in Digital Marketing Project ManagementStudi2021- Cadrer et piloter un projet digital - Appliquer la stratégie marketing d'une marque à un projet spécifique - Mettre en œuvre une stratégie dans des applications web - Produire du contenu digital en accord avec la stratégie marketing de la marque