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Louise CharbonnierLC

Louise Charbonnier

Copywriter

€800/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Louise

🎯 Responsible communication, editorial strategy & impactful content

Do you need to structure your message, clarify your positioning, or create content that truly tells who you are and what you do? I help you develop a coherent, sincere, and meaningful narrative.

🛠️ What I can do for you:

Facilitate strategic vision and co-design workshops

Define your editorial strategy and key messages

Simplify your complex, technical, or sensitive subjects

Highlight your CSR projects, commitments, or expertise through clear and attractive formats

Design and write your print and web content: websites, brochures, reports, newsletters, podcasts, videos, etc.

Support you in ethical, creative communication tailored to your audiences

✨ What sets me apart:

Expertise in editorial strategy, content creation, and responsible communication

15 years of experience in agencies and as a freelancer, with public and private clients, from local to international

A creative, rigorous, and committed approach, fueled by a PhD in communication, training activities, and a specialization in socio-ecological transition

Winner of the Innovation Prize in eco-design/circular economy 2023 – Grenoble INP

📦 Types of projects regularly managed:

Storytelling (brand narrative creation) and editorial strategy for local authorities or impact-driven organizations

Facilitation of participatory workshops (strategic vision, co-creation and participatory innovation, meditation & mindfulness practices)

Content design and writing (strategic documents, websites, social media, campaigns, educational materials…)

  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lyon (up to 50km)

Experience

  • Indépendant
    STRATEGIC AND CREATIVE WRITING
    January 2021 - Today (5 years and 5 months)
    Lyon, France
    Semiological audits, naming, storytelling, copywriting, brand strategies and platforms, manifestos, portraits, content creation, editorial project management… Workshop facilitator for social design at CY École de design.
  • Serviceplan Group
    COPYWRITER
    January 2019 - January 2023 (4 years)
    Copywriting, strategy, naming, storytelling, manifestos, portraits, content creation…
  • Brainstorming
    COPYWRITER, EDITORIAL MANAGER
    January 2010 - January 2018 (8 years)
    Copywriting, strategy, naming, storytelling, manifestos, portraits, content creation, brand content management, editorial project management.

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Education

  • PhD in Information and Communication Sciences,
    Doctorat (PhD) en sciences de l'information et de la communication,
  • Master in Information and Communication Sciences,
    Master en sciences de l'information et de la communication,

Skill set

Categories