About Louise
English
Fluent
French
Native or bilingual
Experience
- FreelanceFreelance Web Developer / Web Designer specializing in WordPressCONSULTING AND AUDITSJuly 2019 - Today (7 years)Nanterre, FranceWebsite creation:E-commerce siteShowcase siteLanding pageWebsite redesignUX/UI design
- TOTALMarketing/Communication Project ManagerENERGY AND UTILITIESSeptember 2019 - Today (6 years and 10 months)Nanterre, France- Conception, development, and implementation of communication campaigns and promotional operations for the gas station network, including tender launches (purchase of promotional items, 360° print & web communication), development of specifications and follow-up of files with various service providers, management of agency feedback for the adaptation of print and digital media, ensuring the conformity and quality of deliverables.- Definition of the digital communication strategy (total.fr, Facebook, Waze, newsletter…), coordination with Total's various business teams.- Implementation of the car wash media plan aimed at developing the notoriety of TOTAL Wash – print and web (AdWords/web banners, partnership operations with Vente Privée, Carglass, or others…)Redesign of brand websites.- Management, animation, and maintenance of the gas station operator web portal for France: coordination with the digital agency and interface with various internal business contributors of the TOTAL network.- Editorial animation of the digital portal: writing short news items and articles, contribution and integration of content, creation of visuals on Photoshop to illustrate content, preparation and follow-up of the design of the monthly newsletter, statistical monitoring, user database management, monitoring and coordination of website maintenance with the digital agency, monitoring and implementation of regular technical updates of the site, definition of functional specifications, production monitoring, testing.
- BNP Paribas Leasing solutionCommunications OfficerBANKING AND INSURANCESeptember 2018 - September 2019 (1 year)Nanterre, France- Writing articles- Newsletter creation- Project coordination (videos, web conferences, meetings, events...)- Creation of communication materials- External event coordination- Social media communication- Coordination of the intranet redesign project- Creation of new pages (UX/UI..)
Reviews
Recommendations
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Education
- Master in Digital Communication and E-InfluenceDigital College2020Communication digitale Wordpress Content marketing E-influence et Youtube Social media Communication d’influence Communication de crise & RP 2.0 PAO Ux design Droit du numérique Stratégie digitale
- Bachelor in Digital Marketing & Social MediaDigital College2018Marketing Digital Wordpress Community management Project management Youtube SEO – Search engine optimization Traffic management Culture digitale PAO Création de site web Workshops
Certifications
- Google Tag ManagerGoogle2020