Freelancer profile translated to English.
Back to original languageAbout Louise
🚀 Need to accelerate your e-commerce growth or manage your marketing projects from A to Z?
As a specialist in 360° e-commerce and digital marketing, I help brands (Retail, Lifestyle, Luxury) define their strategy and optimize their performance. From website redesign to daily commercial animation, I bridge the gap between your business objectives and customer experience.
👇 MY AREAS OF EXPERTISE:
- E-commerce Strategy & Merchandising: Website animation, collection launches, purchase path optimization (UX), and increasing average order value.
- CRM & Emailing: Design/writing, segmentation, sending, and automation of your campaigns (Klaviyo, Brevo) to build customer loyalty.
- Acquisition & Social Media: Management of Paid Social/SEA campaigns and coordination with media agencies.
- Web Project Management: Interface with technical teams (agencies, developers) for redesigns and evolutions (front/back).
💡 TOOLS I MASTER:
CMS (Shopify) • CRM (Klaviyo, Brevo) • Design & UX (Figma) • Data (Google Analytics, Semrush) • Management (Notion).
🤝 Why work together?
With a dual degree in Luxury Management (NEOMA / MIP Milano) and experience with esteemed Maisons (Maison Sarah Lavoine, Maison Plisson, Jott), I bring a dual skill set to your projects: the rigor of project management and the aesthetic excellence of the brand universe.
Let's discuss your project during an initial chat! 👋
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 20km), Paris (up to 10km), Lyon (up to 10km)
Experience
- Louise BordignonE-commerce Manager & Digital Project ManagementE-COMMERCEJanuary 2023 - Today (3 years and 7 months)• Digital Strategy: Defining objectives, market analysis, and identifying growth opportunities• Project Management: Overseeing digital campaigns and commercial operations, coordinating stakeholders (internal and external), budget management, meeting deadlines, KPI analysis and tracking• Communication: Managing social media presence, creating editorial calendars, and supervising content creation• Acquisition Marketing: Managing email campaigns (content writing, segmentation, sending) and Meta Business SEA campaigns• Webmastering: CMS optimization, supporting website redesignsMy clients: Domissori, Relookitchen, L'Atelier Laser, Divie, JOTT, Les Instapreneurs, Livementor...
- La Maison PlissonE-commerce & Communication Project ManagerRESTAURANTS AND FOOD SERVICEJanuary 2022 - September 2022 (8 months)Paris, France• E-commerce: Daily website animation, product catalog updates, implementing processes to ensure service operational quality, newsletter creation, UX: Post-redesign website improvement for evolutions & bug fixes (back and front end)• Communication: Social media and brand content - creation and animation of the communication plan• Handling B2B activities
- Maison Sarah LavoineE-commerce Project ManagerLUXURY GOODSMarch 2020 - January 2022 (1 year and 10 months)Paris, France• E-commerce Management- Definition and monitoring of the website animation schedule- Collection launches, product sheet creation- Commercial operation launches- E-merchandising: homepage, special landing pages, editorial content, visuals, merchandising optimization based on news and sales- Newsletters: creative briefs to the creative team based on the digital plan, then programming- Management of restocks, replenishment, and stock monitoring- Customer service support & liaison with the logistics team during peak periods- Reporting on digital activity KPIs and metrics analysis• Webmastering - CMS optimization: liaison with the web agency, UX improvement, proposing improvements and back & front end evolutions, prioritizing actions• SEA: Weekly performance monitoring with the agency in charge, setting up the sponsored ads schedule (Google + Fb Ads), briefing the team for ad creation• SEO: Project manager for website redesign – liaison with the agency, monitoring, implementation, and coordination of progress
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Education
- MSc International Luxury ManagementNEOMA Business School2018Msc International Luxury Managment (IMLUX program) Double diplome NEOMA BS & MIP Politecnico di Milano
- Master of International StudiesBBA INSEEC2016Master in International Marketing and Communication