Louise Baxter

As Principal UX writer attached to the Peaksys design factory, I was able to develop and deploy a UX writing strategy on the various Peaksys products. I also set up several tools and resources to facilitate content creation and guarantee its quality (content system, score card, glossary)

SeLoger called on me as part of the development of SeLoger Pass; a new offer designed to facilitate access to rental for individuals. As part of this mission, I was able to support the designers in the development of user journeys, support the marketing team in defining the branding, but also set up tools to democratize UX writing within the company.

As part of the Peloton launch project in Europe, I supported the brand in positioning the product on the French market, setting up a localization process for all European players, as well as translating the content of all platforms into French.