Freelancer profile translated to English.
Back to original languageAbout Louis
Welcome to my Malt Profile!
If you need:
🎢 reinforcement and a structured and effective approach in developing your marketing strategy
🪄 an audit and a creative vision for your company's branding
🎪 an organized person for your event
I am able and motivated to discuss your project!
With almost 10 years of experience, I can assist you with both strategy development and operational implementation:
List of services offered:
- Project Management
- Marketing & Communication Strategy
- Branding
- Events
- Digital Communication
- Partnership Management
- Development of studies and plans
I have worked for a large group and its 2 companies in the Entertainment and Sports universe, as well as for VSEs. I also work as a trainer in the following areas: marketing and events.
I am available to discuss a project or if you would like more details! 📩
French
Native or bilingual
English
Conversational
Can work on-site
Vannes (up to 50km), Lorient (up to 20km), Rennes (up to 10km), Paris (up to 10km), Nantes (up to 10km)
Experience
- Distillerie du GolfeMarketing and Communication ConsultantWINE AND SPIRITSJune 2025 - Today (1 year)Vannes, France
Branding
- Work on brand consistency and identity redesign (brand and product storytelling writing, website)
- Support on the design of a new product and the redesign of old ones
Marketing & Communication
- Ongoing work on a B2C product marketing strategy (e-commerce site development, improvement of the purchasing journey)
- Ongoing work on supporting B2B marketing (HoReCa, grocery stores, mass retail, Events)
- EILAD GroupeMarketing, Communication and Events ConsultantPRIVATE EQUITYMay 2025 - Today (1 year and 1 month)Vannes, France
Communication - Press Officer
- Preparation for a TV appearance on BFM TV (definition of objectives and key messages, script writing, training, analysis, advice and reporting)
- Adjustment of all communication channels to ensure consistency between the message and the showcase (logo modification, website, cleaning up social media)
Marketing
- Implementation of a new client acquisition strategy for the development of the company's new service to leverage the impact of the BFM TV appearance (LinkedIn campaign, Typeform creation, redirection to Calendly)
- Work on a more powerful campaign for the fall (customer testimonial video, white paper, carousel, best practices, etc...)
Branding
- Ongoing work on redesigning all sales support and communication tools in line with the identity modification
- PARIS LA DEFENSE ARENAMarketing ManagerOctober 2020 - July 2024 (3 years and 9 months)Paris, FranceMarketing Manager - main projects: Creation and management of the internal creative studio Budget creation and management (between 400 & 600K per season) Brand rebranding (audit, positioning, baseline, design) Implementation of the "Memory Marker" awareness strategy for Paris La Défense Arena (multi-channel campaigns, PR & influence) Media valuation growth objective = +300% in 4 years Database growth objective = +300K in 2 years Management of the B2C "scarcity effect" product strategy for Racing 92 (vision, design, outbound) Paid attendance growth objective = +11.25% in 2 years Average basket growth objective = +5.34% in 2 years Qualified leads database growth objective = +25K in 2 years Management of a team of 6 people Creation and management of a media partner portfolio Secondary projects: Territorial strategy management, collaboration on the "Mémorable ensemble" CSR strategy
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Education
- Growth Marketing2022Growth Marketing
- MASTER II in Communication and MediaParis School of Business (PSB)2016MASTER II en communication et médias