Louis-Christophe T.

Steel Shed Group is a 25-year-old Luxembourgish family-owned mid-sized company with €52 million in revenue and ambitions to reach €75 million. A multi-brand group (B2B and B2C) operating in France, Germany, and French-speaking Africa, undergoing a digital and brand modernization effort to match its ambitions.

Mission 1: Redesign of the brand ecosystem. As project manager and UX strategist alongside an art director, I managed a dense mission across 3 purchase orders: formalizing a multi-brand strategy, creating 2 new identities (including the premium B2B brand with pan-African deployment), refreshing the existing BMC and TMC brands, and delivering a comprehensive brand book.

Concurrently, I led the UX strategy and orchestrated the production of approximately 40 high-fidelity mockups for 4 distinct websites with a critical constraint: delivering the mockups before the start of the 30-day development sprint by the Parisian agency, for a soft launch in early May 2026.

The mission concluded with the delivery of an operational template library (print, digital, Canva, Adobe, HubSpot) and training for the marketing team to ensure their autonomy.

Mission 2: CRO optimization of Batimentsmoinschers.com.

Following a CRO audit revealing significant friction in the conversion funnel (mobile CTAs -72.5%, insufficient scroll on product pages, UX bugs), I took over project management to transform these recommendations into actionable design deliverables.

In 4 weeks, we delivered all high-fidelity Figma mockups (mobile + desktop) covering navigation, homepage, product pages, category pages, and global CTAs ready for integration by developers.

H'ability is developing the first virtual reality rehabilitation solution for individuals with hemiplegia following a stroke, a product with significant human impact, targeting two distinct B2B audiences with very different purchasing journeys: physiotherapists and hospital managers.

Commissioned as a UX/UI designer specializing in conversion and business performance, I conducted a comprehensive audit of the existing site, where poorly defined funnels limited H'ability's ability to convert visitors into qualified leads.

The central challenge: transform a showcase website into a true conversion engine by clarifying user journeys for each target audience, addressing identified conversion barriers, and creating distinct, optimized funnels for each of the two segments.

The mission resulted in the strategic redesign of the homepage, the creation of an optimized B2B landing page pack, and the delivery of a roadmap for continuous improvement prioritized by business impact; all within a demanding MedTech context where precision of messaging and clarity of journey are critical conversion levers.

Payplug, a payment solution from the BPCE group, faced the simultaneous departure of its brand & design team. Hired as a freelancer, I took over all the brand's design needs to maintain and improve quality.

I began by completely revamping their website: modernizing the visual identity, structuring the product architecture to support their roadmap, and elevating the brand's tech positioning.

In parallel, I produced all social media content (LinkedIn, Instagram), including short video formats, and managed the art direction for booth branding at major BPCE group trade shows, using large formats where design quality is a strong signal.

I also oversaw the visual identity for recurring brand events like Payplug Day and the CB Summit.

At the end of the mission, I assisted Payplug in recruiting their in-house designer and ensured their training to guarantee a seamless handover of quality.