Freelancer profile translated to English.
Back to original languageAbout Louis
Hello, I'm Louis!
After 5 years in business school specializing in marketing development and 3 years in large companies, I became a Freelancer in digital marketing in 2017 with a strong specialization in SEO.
I offer you my creativity, my professionalism, and my responsiveness to meet your project needs.
My regular missions:
âĄïž SEO/GEO (Natural Referencing)
âȘ SEO Audit + Recommendation (Screaming frog, semrush,)
âȘ Keyword strategy, semantic cocoon, SEO writing,
âȘ Improvement of the site's overall structure
âȘ Website speed optimization
âȘ Traffic analysis and optimization
âȘ SEO training
âȘ Blogging, netlinking
âȘ UI / UX ergonomic audit (design, architecture, content)
âȘ Reporting and position tracking (search console semrush, Google analytics...)
âĄïž Marketing and Sales Strategy
âȘ Definition of marketing/sales strategy and targeting
âȘ Choice of communication channels for e-commerce
âȘ Implementation of the webmarketing strategy
âȘ Optimization of online advertising campaigns to achieve your objectives
âĄïž Web Design (creation/setup/training/support/migration)
âȘ Shopify
âȘ Wordpress
âȘ Woocommerce
Hope to hear from you soon!
English
Fluent
French
Native or bilingual
Spanish
Conversational
Can work on-site
Nice (up to 50km), Nice (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km)
Experience
- TF1SEO / GEO ManagerPRESS AND MEDIAApril 2026 - Today (4 months)Boulogne-Billancourt, FranceStructuring and deploying the GEO strategy at the group level.Conduct an LLM-oriented GEO/SEO audit.Define a GEO strategy adapted to the group's challenges.Build the necessary foundations for performance on search engines.Support teams in implementing this strategy.
- Van Cleef & ArpelsSEO/GEO ConsultantLUXURY GOODSMarch 2025 - Today (1 year and 5 months)Paris, France
- Global management of the international SEO strategy in a OneSearch approach integrating SEO, SEA, and AI for the main site (100k URLs)
- Semantic audit (identification of high-performing content: key topics, content opportunities, high-performing keywords)
- Technical audit and optimization (faceted navigation, 4xx, 3xx errors)
- Management of the SEO agency Jellyfish
- L'OréalTechnical SEO ConsultantFASHION AND COSMETICSJanuary 2024 - July 2024 (7 months)Clichy, FranceIn-depth technical audit
- Technical analysis of the 29 KĂ©rastase sites on Sitecore, including identification of indexing, crawlability, performance (Core Web Vitals) issues, and HTML tag optimization.
- Audit of the professional site lorealdermatologicalbeauty.com to detect specific SEO anomalies and propose targeted recommendations.
- Diagnosis of the Master Site to identify common structural problems and ensure an optimized technical foundation for local variations.
Task management and error resolution- Creation of detailed tickets in Jira to document identified issues and their priority.
- Collaboration with technical teams to provide concrete solutions and supervise the implementation of fixes.
Monitoring and reporting- Development of regular reports for brand managers, highlighting audit results, corrective action progress, and overall SEO performance.
- Strategic recommendations to improve long-term architecture and SEO performance.
Reviews
Mathieu
Atelier Penso - PBM
Reviewed on 12/12/2024
Louis was very serious, available, and professional, and he helped us improve our site's technical SEO. Very friendly, I recommend him and will not hesitate to call on him for a future mission.
T
Tereza
Terre d'Arménie
Reviewed on 3/1/2022
I am very satisfied with Louis's work. He performed a complete audit of my site to work on natural referencing. My site is already on the first page of Google for competitive keywords. In addition, he gave me good advice that will be useful long-term for my site's positioning. Very competent, responsive, professional, and friendly :) I highly recommend his services!
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Education
- MASTER IN MARKETING AND COMMERCIAL DEVELOPMENTPPA2014
Certifications
- MASTER IN MARKETING DEVELOPMENTPPA2014