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Louis BompardLB

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Freelancer profile translated to English.
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About Louis

With20 years of experience in communication and fashion,I support brands and their leaders, through my Communication Consulting Firm BureauBompard, in creatinga differentiating message and making it heardthrough communication plans adapted to realistic and impactful means.

But before talking about the message, we need the resources to carry it. As a consultant, my DRIVER™ expertise and support allow internal teams to grow by guiding them,by realigning their daily actions and optimizing their spending.Because significant investments are often entrusted to communication teams that are too junior to spend them optimally.
So stop "doing for the sake of doing" if it doesn't bring anything. No longer think about doing MORE, but about doing BETTER. One to two days a week is enough for that.

Also, my experience offers you the opportunity tocreate a 360 communication planfor the year or a specific subject in a few days, whereas it would take a team and weeks to do so.
From the activation idea to the artistic direction of content, including budgeting.

If communication plans are the form, my specialty is also to work on the substance, byestablishing strong and coherent brand platforms.
Re-evaluate everything to ensure that the promise and what it offers that is different to its clients is still current and impactful. Once found, the brand platformunfolds all the consequencesof this promise on all components of the brand (graphic charter, wording, image, social media strategy, PR, offer construction, commercial rhythm, customer experience, intelligent partnerships...).

Finally, I also supportleaders in their various strategic decisions,since everything is an act of communication, from the choice of a product's price to the choice of a street for a store.
  • English

    Native or bilingual

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • BUREAUBOMPARD
    Founder and Communication Consultant
    FASHION AND COSMETICS
    October 2023 - Today (2 years and 10 months)
    Paris, France
    Communication consulting for brands and leaders.
    Clients: Fusalp, Fédération du Prêt-à-porter, NOTSHYCashmire, Caulaincourt, K.Jacques, StellaForest etc…

    - Brand Platform:complete redesign or TOOLS™ training for internal creation, support for deployment on all consequences (branding, speeches, image, customer experience, commercial development and discourse…).

    - 360 Communication Plan:for a launch or a year, budgeting.

    - DRIVER™:express realignment of actions, processes, and investments of communication, marketing, and digital teams.

    - Image Content Strategy:message, artistic direction, AI, art buying, production, distribution.

    - Recruitment:building a communication team, talent scouting, interviews, proposals for external solutions.
    Artistic direction & visual identity Communication plan Brand platform Recruitment Team support
  • FUSALP
    Interim Director of Communication and Marketing
    LUXURY GOODS
    January 2024 - January 2024
    Paris, France
    Support for the arrival of the new CEO, management of the existing team following a reshuffle. Member of the Steering Committee, management of a team of 9 employees.

    - Annual Budget:revision of the Global Communication budget for the following year, €1M savings to be confirmed within a week.

    - Express Communication Planfor the upcoming winter to be established and implemented.

    - Advertising Campaign:production of a photo and video campaign for global distribution.

    - Management:reorganization of responsibilities within the existing team.

    - External Partners:review of objectives for PR agencies, image experts, and ambassadors, and implementation of monitoring tools.

    - HR:design of a new team structure and recruitment.
  • IZIPIZI
    Head of Communication
    FASHION AND COSMETICS
    January 2022 - July 2023 (1 year and 6 months)
    Creation of a position to manage the global communication for the brand (approx. 180 employees), build processes and budget. Member of the Steering Committee, management of a team of 10 employees.

    - Branding:co-construction of the new brand platform.

    - Media:awareness campaigns OOH in the US, France, and UK (subway, bus, wild postings) / Print media plans (print, web, apps) and management of 8 PR agencies in Europe.

    - Events:sponsorship of major public events in Europe and 360° plan to support store openings.

    - Distributors:coordination of communication actions for 34 distributors worldwide.

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Education

  • Fashion designer-pattern maker diploma
    Chambre syndicale de la Couture parisienne.
    2007
    Diplôme de styliste-modéliste
  • L-series Baccalaureate
    2003
    Baccalauréat série L.

Skill set

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