About Louis
English
Native or bilingual
Spanish
Conversational
Italian
Basic
Experience
- BUREAUBOMPARDFounder and Communication ConsultantFASHION AND COSMETICSOctober 2023 - Today (2 years and 10 months)Paris, FranceCommunication consulting for brands and leaders.Clients: Fusalp, Fédération du Prêt-à-porter, NOTSHYCashmire, Caulaincourt, K.Jacques, StellaForest etc…- Brand Platform:complete redesign or TOOLS™ training for internal creation, support for deployment on all consequences (branding, speeches, image, customer experience, commercial development and discourse…).- 360 Communication Plan:for a launch or a year, budgeting.- DRIVER™:express realignment of actions, processes, and investments of communication, marketing, and digital teams.- Image Content Strategy:message, artistic direction, AI, art buying, production, distribution.- Recruitment:building a communication team, talent scouting, interviews, proposals for external solutions.
- FUSALPInterim Director of Communication and MarketingLUXURY GOODSJanuary 2024 - January 2024Paris, FranceSupport for the arrival of the new CEO, management of the existing team following a reshuffle. Member of the Steering Committee, management of a team of 9 employees.- Annual Budget:revision of the Global Communication budget for the following year, €1M savings to be confirmed within a week.- Express Communication Planfor the upcoming winter to be established and implemented.- Advertising Campaign:production of a photo and video campaign for global distribution.- Management:reorganization of responsibilities within the existing team.- External Partners:review of objectives for PR agencies, image experts, and ambassadors, and implementation of monitoring tools.- HR:design of a new team structure and recruitment.
- IZIPIZIHead of CommunicationFASHION AND COSMETICSJanuary 2022 - July 2023 (1 year and 6 months)Creation of a position to manage the global communication for the brand (approx. 180 employees), build processes and budget. Member of the Steering Committee, management of a team of 10 employees.- Branding:co-construction of the new brand platform.- Media:awareness campaigns OOH in the US, France, and UK (subway, bus, wild postings) / Print media plans (print, web, apps) and management of 8 PR agencies in Europe.- Events:sponsorship of major public events in Europe and 360° plan to support store openings.- Distributors:coordination of communication actions for 34 distributors worldwide.
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Education
- Fashion designer-pattern maker diplomaChambre syndicale de la Couture parisienne.2007Diplôme de styliste-modéliste
- L-series Baccalaureate2003Baccalauréat série L.