About Louis
French
Native or bilingual
English
Conversational
Experience
- RocketLinksSEO/GEO Link Building ConsultantJanuary 2025 - Today (1 year and 5 months)I assist advertisers and agencies in designing and managing their link building campaigns, from strategy definition to results measurement. My role covers the entire chain: backlink profile audit, publisher selection, offer configuration, and campaign performance monitoring.I design and structure premium offers that incorporate the latest SEO developments, particularly GEO (Generative Engine Optimization) aimed at optimizing brand visibility in generative search engines.My approach combines technical rigor, understanding of clients' business challenges, and constant monitoring of algorithm evolution and SEO practices.
- Institut supérieur d'excellence stratégique et managériale
On Malt
Audit & Implementation of Technical Fixes dpo-externe-rgpd-franceMay 2024 - May 2024Peymeinade, FranceAs part of my recent mission for the site dpo-externe-rgpd-france.fr, I conducted an in-depth audit to identify URL indexing optimization opportunities. This work included reviewing the site's current URLs to ensure they were correctly indexed by search engines, which is essential for optimal online visibility.I also corrected various technical issues that could impact site performance, such as redirection errors and broken links. These adjustments helped improve the efficiency with which search engines crawl the site, known as 'crawl budget,' ensuring that the most important pages gain visibility.The mission concluded with the re-indexing of modified URLs via Google Search Console to ensure that the changes were quickly taken into account by search engines. Each step of this process was documented and shared with the client to ensure transparency and understanding of the improvements made. - OMD
On Malt
SEO Audits, Support, and RecommendationsApril 2024 - May 2024 (1 month)We collaborated on technical, strategic, and functional audits for a website in the health sector.The objective was to assess the current state of the website and generate a comprehensive report with implementation recommendations across the three main SEO pillars:1- Recommendations for technical elements to optimize2- Recommendations for strategic elements to optimize: positioning + authority metrics (Link Building)3- Recommendations for functional and semantic elements to optimizeFinally, I delivered a presentation to support the client in implementing the recommendations.
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Education
- Professional Degree in E-commerce and Digital MarketingCampus LyonTech-La Doua
Certifications
- ZNF 9BL 637Google2020