Freelancer profile translated to English.
Back to original languageAbout Louis
Expert SEA for 5 years.
Several experiences in agencies and with clients.
- Strategic and operational support for advertisers (retailers, brands)
- Traffic acquisition with objectives of performance, profitability, leads, visibility, notoriety
- Audit, recommendations, campaign setup and monitoring
- Platforms: Google Ads, Facebook Ads, Bing Ads // Levers: Search, Shopping, Display, Video
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LabeliumSEA ManagerE-COMMERCEApril 2020 - September 2021 (1 year and 5 months)Bordeaux, France- Strategic and operational support for advertisers (retailers, brands)- Traffic acquisition with objectives of performance/profitability, leads, visibility, notoriety- Audit, recommendations, campaign setup and monitoring- Platforms: Google Ads, Facebook Ads, Bing Ads // Levers: Search, Shopping, Display, Video
- Feed ManagerTraffic ManagerE-COMMERCEAugust 2017 - March 2020 (2 years and 7 months)Bordeaux, France- Management of a client portfolio: supporting retailers (e-commerce) in the promotion of their offers across various channels:> Acquisition (Google Ads, Bing Ads, Facebook Ads...)> Marketplaces (Amazon, Manomano, Shopping Actions, Cdiscount...)> Retargeting (Criteo, Facebook DPA, Google RLSA)> Drive to store (Google LIA)> Video (Youtube Ads)- Product catalog optimization: product feed setup, technical content optimization, and strategic optimizations.- SEM campaign optimization (Google Search, Google Shopping, Youtube Ads, Facebook Ads, Facebook DPA, Amazon Sponsored Products, Criteo...)- Data collection, performance analysis, and dashboard creation
Reviews
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Education
- Professional Bachelor's Degree in E-Commerce and Digital MarketingIUT Bordeaux Bastide2017
- University Diploma in Technology in Commercial TechniquesIUT Bordeaux Bastide2016
Certifications
- Google AnalyticsGoogle
- Google Ads - Search NetworkGoogle