Louis Augé

Upon joining, I undertook a complete redesign of Vawanda's website, focusing on user experience (UX) and user interface (UI) to maximize conversion rates. I also optimized the site for natural referencing (SEO) by reworking the structure, content, and tags, which allowed the company to rank more favorably on search engine results pages (SERPs) and significantly increase organic traffic.

I took charge of managing advertising campaigns on Meta Ads and Google Ads, developing targeted strategies and regularly adjusting ads to maximize return on investment (ROI). Through continuous performance analysis and optimization of keywords, visuals, and ad copy, I succeeded in increasing the click-through rate (CTR) and reducing the cost per acquisition (CPA).

Aware of the importance of social media for Vawanda's brand awareness, I implemented effective content strategies on priority platforms: LinkedIn and Instagram. By creating engaging content and highlighting the company's unique values and offerings, I managed to increase community engagement and attract new qualified leads.

Finally, I managed the company's bi-weekly newsletter, ensuring the relevance of the content to retain subscribers and generate conversions. I worked on segmenting the subscriber base to send personalized and optimized messages, which improved open and click-through rates.

- Mastery of various social media advertising platforms (Facebook Ads, Google Ads, Snapchat Ads, TikTok Ads) allowing businesses and individuals to achieve their various commercial objectives: (awareness, traffic, leads, conversions, app installs.)

- Mastery of Email Marketing, design of aesthetic and impactful emails intended to be sent simultaneously to a group of prospects from a pre-established database, always with the aim of achieving one or more commercial objectives.

- Mastery of Copywriting, which is a marketing writing technique aimed at persuading the reader of the necessity for them to obtain a product and/or service that a company offers, very often by seeking to evoke their emotions.

- Mastery of SEO "Search Engine Optimization", which is all the techniques and devices to be applied to improve the position of one's website on search engines. This is an essential concept for every website as it brings organic, free traffic and aims to get more visits to the website and therefore more potential customers.

- Creation and optimization of websites (UX, UI) aiming to create a fluid, user-friendly, and clean website to provide the visitor with the best possible experience during their visit to the site.