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Louis-Alexandre RichouxLR

Louis-Alexandre Richoux

Programmatic SEO & Automation Consultant

€500/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Louis-Alexandre

Freelance SEO consultant based in Paris. Specializing in programmatic SEO: generating pages at scale from templates and structured data, for websites with large catalogs or untapped geo/multi-criteria potential.

I have been working on eversportzone.com for 2 years, a Padel editorial site that I operate myself. 161 templated pages online, approximately 19,000 organic clicks in the last 12 months. It's my R&D ground, where I test what I then sell.

My approach: I code my own Python tools for GSC analysis, cannibalization monitoring, and reporting. Automation helps me move fast on data and spend time on optimization decisions. Rails background (Le Wagon, end of 2025), which allows me to discuss performance and structure with tech teams directly.

For whom: E-commerce SMEs with large catalogs, marketplaces, directories, multi-city service sites, B2B SaaS. Client contact: founder, CTO, head of marketing.

What I offer:
  • Programmatic SEO Audit + Plan (mapping of existing assets, identification of templating potential, 90-day roadmap)
  • Implementation: template design, URL structure, content generation, internal linking
  • Traffic recovery post core update: diagnosis + recovery plan
Long-term missions part-time (1-2 days/week) or full-time

Daily rate €500 excl. tax. Available immediately, remote or Paris.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Indépendant
    Programmatic SEO & Data Partner — Prospect Machine
    January 2024 - Today (2 years and 7 months)
    • Development and use of Prospect Machine, a proprietary Python tool designed to speed up SEO audits and identify pages needing priority correction.
    • Analysis of Google Search Console data to identify declining pages, refresh opportunities, cannibalization issues, and quick wins.
    • Production of prioritized deliverables: page concerned, problem identified, recommended action, urgency, potential impact.
    • Possible missions: quick audit, GSC analysis, site portfolio diagnosis, SEO Refresh & Repair.
    SEO Audit Google Search Console Technical SEO On-page SEO Automation
  • Amazon
    Operations Supervisor
    E-COMMERCE
    September 2020 - November 2025 (5 years and 2 months)
    Paris, France
    • Weekly store visits, conducting security and compliance audits.
    • Daily performance monitoring and issue analysis. Implementation of corrective actions within operational teams.
    • Preparation of weekly meetings for all European countries. Main point of contact for France.
    MySQL Project Management Audit Performance Management Project Coordination
  • Frichti
    Multi-site Manager
    July 2017 - September 2019 (2 years and 2 months)
    • Mission: organization and management of three warehousing sites and a delivery platform, management and leadership of a team of 80 people, administrative management of personnel and a budget.
    • Compliance with health and safety regulations, knowledge of social legislation.
    • Implementation of human resource management actions.

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Education

  • AI Software Development
    Le Wagon
    2025
    AI Software Developement
  • Bachelor's Degree
    Université de Paris Nanterre
    2015
    Licence

Skill set

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