Description

My career began in entertainment and talent management, where I developed strategies for individuals in high-profile spaces. Since then, my role has evolved through agency work and content creation, with a focus on social and digital storytelling.

Today, I create social and digital content for a range of prominent clients across entertainment, climate activism, fashion, music, and food and drink. Over the past decade, I’ve worked across the creative, lifestyle, hospitality and corporate industries- both independently and at leading firms in London.

As a multidisciplinary digital consultant, I specialise in strategy development, content management, brand identity, social media troubleshooting and best practice, branded content and commercial partnership delivery, pitch development, copywriting, and end-to-end project activation. More recently, I’ve focused on hands-on content creation- filming, editing, and producing social content for brands and individuals’ channels.

Whether working independently or through my creative collective, 4Walls, I bring a strategic and creative lens to every brief- helping clients connect meaningfully with their audiences through content that’s intentional, relevant, and impactful.

Portfolio here:

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

London Grind
Social and Content Lead
January 2025 - August 2025 (7 months)
During my time as Social Lead at Grind, I led the charge on shaping a more strategic and culturally aware approach to influencer and campaign content.

I led the social strategy and owned end-to-end content creation: from scripting and filming to editing and publishing- delivering high-impact, social-first assets that brought every campaign moment to life. I also spearheaded social content for major brand collaborations including Hello Kitty, Peanuts, Lazy Oaf, Green Day, Clueless, and artist Sophy Hollington.

I introduced a refined set of principles that helped shift focus from surface-level reach to meaningful connection and long-term brand impact.

📈 Social Engagement increased by 857%
📹 Launched our highest-performing TikTok ever
👀 +500% average TikTok views
🔁 Tripled our LinkedIn output
📊 4 million+ Insta views
🗓️ From 2–3 to 5 posts a week
TikTok Content marketing Social media Instagram Marketing Instagram
Hype Lab
Social Media Director
May 2023 - January 2025 (1 year and 8 months)
London, UK
Social Director, at the music social agency, Hype Lab. Our mission is to connect musicians, promoters & music brands with their communities.
YMU
Social Creative Lead
January 2019 - May 2023 (4 years and 4 months)
London, UK
Social Content Lead at a Talent Management Agency, I created social and digital content, strategies and campaign concepts for a range of high profile clients within the entertainment, climate activism, fashion, music and beauty industries.

I focused on strategy, content management, brand identity, social troubleshooting and best practise, branded content creation and commercial partnership delivery, pitch delivery and copywriting, project management and activation; from concept all the way through to execution.

Mission:
- Entertaining without limits and exceeding audiences expectations
- Making social the launchpad for career defining, self-made brands
- Always on Content- from posting to performance review
- Branded content creation and commercial partnership delivery
- Social Platform Innovation (troubleshooting and best practise)
- Digital and social content series strategy and management