Freelancer profile translated to English.
Back to original languageAbout Lou
Social media are your showcase: let's create your strategy together! 🤩🚀
An expert in community management and impactful social media content creation, I support brands in their digital development by developing engaging strategies and creative content that captures attention. My goal: to transform your audience into a loyal and active community! Tell me what you're looking for, and I'll adapt it to your style! 😊
French
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Montpellier (up to 30km)
Experience
- La MerkanterieExpert Consultant in Communication and Social MediaSeptember 2024 - December 2025 (1 year and 3 months)Montpellier, FranceGuest lecturer in Brand Content: Leading courses and workshops in schools to share my expertise in content strategy, digital storytelling, and online presence management.Social Media Management: Developing and optimizing digital presence on major platforms (Facebook, Instagram, LinkedIn, etc.).Content Marketing: Creating engaging content (videos, photos, infographics, etc.) to captivate audiences and strengthen brand identity.Community Management: Moderating and managing online communities to increase brand engagement and awareness.Talent Manager (Influence): Collaborating with influencers and content creators (mainly micro and nano-influencers) to establish effective partnerships and increase brand visibility.
- Mcdonald'sCommunity ManagerOctober 2021 - Today (4 years and 8 months)McDonald's (Social media management for two restaurants)As a Community Manager at McDonald's, I was responsible for managing the Facebook and Instagram pages for two restaurants. My role included:Content Creation: Developing engaging posts to highlight promotions, local events, and new offerings.Community Management: Interacting with followers, responding to messages and comments to maintain a close relationship with customers.Performance Analysis: Monitoring key metrics to optimize engagement and post reach.
- SkwadSocial Media Manager - Talent ManagerSeptember 2022 - September 2024 (2 years)Montpellier, FranceAs a Social Media Manager and Talent Manager at Skwad, I was responsible for developing digital strategies to effectively connect micro and nano-influencers with brands. My role included:Social Media Management: Creating engaging content, managing communities, and optimizing performance across various platforms.Influence Strategy: Identifying, recruiting, and managing relationships with influencers, while aligning their activities with brand objectives.Talent Support: Coaching and developing influencers to maximize their impact and collaboration with partners.Project Management: Overseeing campaigns from start to finish, from client brief to results delivery, with rigorous KPI monitoring.This experience allowed me to develop expertise at the intersection of digital marketing and talent management, while collaborating with a dynamic ecosystem of influencers and brands.
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Education
- Bachelor's degree in Commercial Activities Management (Customer Relationship Management)IUT du Limousin2021
- Master's degree in Brand Content, Video, Marketing (Community Management)Digital Campus