Freelancer profile translated to English.
Back to original languageAbout Lou
Are you looking for a communication consultant to boost your projects?
With over 6 years of agency experience and 2 years client-side, I have participated in the design and deployment of numerous communication strategies, in collaboration with expert teams. I will support you with creativity and rigor in all your projects, whether they are focused on internal communication, digital, or events.
My areas of expertise:
• Internal communication and employer branding: Participation in talent development projects, optimization of HR communications, and development of employer image.
• 360° Communication Strategy: Contribution to the development of communication plans aligned with your objectives and audience, integrating print, digital, and event channels.
• Graphic design: Design of visual materials (visual identity, posters, brochures, web content).
• Social media management: Creation and management of engaging content, platform animation, and performance monitoring.
• Press and influencer relations: Organization and monitoring of press events and influencer partnerships.
• Event project management: Coordination of corporate events, seminars, and large-scale projects.
I have had the opportunity to work for clients such as Havas Paris, La Banque Postale, IKEA, PwC, SNCF, Bioderma, and many others, contributing to various multi-channel communication and content management projects. These experiences have allowed me to gain a comprehensive overview and solid skills in project coordination.
If you are looking for support to:
• Structure your communication tools
• Develop your digital presence
• Design an impactful campaign
• Launch an event project
Contact me to discuss it!
Have a great day
Lou
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Havas ParisConsultantAugust 2021 - Today (4 years and 10 months)
- Insign - Creative PartnersAccount ExecutiveMarch 2021 - July 2021 (4 months)Manage client portfolio:• Respond to client requests while respecting the agency's quality standards• Act as the client's interface (centralize their needs, master the history of the budget and results of launched operations, with a view to loyalty or business development)• Formalize communication operations using specifications• Define and present creative briefs to artistic and expert teams• Manage the creative production process, back-and-forth between decision-makers and project executors• Meet deadlines, manage unforeseen events, find solutions (production lead times)• Coordinate the sending of communication materials to users• Regularly inform relevant teams in case of exceeding fees, non-payment of invoices by the client, or client dissatisfactionAdvise agency clients:• Implement plan actions by applying agency quality standards• Study and assimilate the brand's universe, know the offer and its specificities (client brief or brand leader)• Understand strategic recommendations, take charge of the main steps of the planned communication policy• Write regular client reporting to measure the performance of deployed communication operations and refine the action planCLIENTS: La Poste, Bioderma, Bollé Safety, Acoem
- Agence WAT360° Communication Project ManagerOctober 2019 - March 2021 (1 year and 5 months)Design and implementation of 360° external and internal communication systems for Key Account clients: employer branding platform and system, media consulting and purchasing, social media management, content strategy...• Conceive and defend internal, corporate, and recruitment communication strategies• Ensure commercial relations and consulting with clients: agency presentation, brief taking, writing strategic recommendations, media purchasing, campaign implementation, statistical monitoring, evaluation.• Brief and coordinate the agency's various support departments: creation, web, execution studio, external partners.• Ensure operational project management.• Ensure strategic monitoring: communication trends, usage evolution and market evolution, e-reputation, and social media.CLIENTS: PwC, MBDA, Safran, SNCF, Tereos, Groupement Les Mousquetaires, Agence de la biomedecine, Amundi, Janssen, Institut Pasteur, Johnson&Johnson, and Bouygues Construction.
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Education
- Master 2 (M2), Communication & Marketing // Specialization: CulturePôle Paris Alternance (PPA)2019Master 2 (M2), Communication & Marketing // Spé : Culture
- Bachelor of Arts in CommunicationPôle Paris Alternance (PPA)2017Bachelor's degree, Communication & Marketing