About Lou
French
Native or bilingual
English
Fluent
Experience
- Grand Large YachtingMarketing & CRM ExecutiveOctober 2025 - Today (10 months)La Grande-Motte, France• - Multichannel Strategy & ROI: Definition, management, and optimization of cross-channel marketing campaigns to maximize return on investment.• - Social Media Management: Accumulated over 160K Followers• - Social Media Steering: Deployment and strategic management of the social platforms for the brands @Gunboat, @ORC, and @Outremer Catamarans.• - CRM and Automation: Expertise in customer segmentation, journey automation (Marketing Automation), and engagement analysis.• - Strategic Alignment: Ensuring consistency between CRM and marketing strategies across all brands.• - Customer Loyalty: Implementation of engagement programs for customer loyalty development.
- ONEVOSEO ManagerE-COMMERCEOctober 2023 - Today (2 years and 9 months)Aix-en-Provence, France-> Sustainable SEO Strategy Management-> SEO Optimized Blog Post Writing-> Global SEO Audit and Overall Strategy
- XonevoSEO/Webmarketing Content SpecialistSeptember 2023 - October 2025 (2 years and 1 month)Aix-en-Provence, France• - Writing and optimizing SEO-oriented blog posts• - Creation and updating of e-commerce optimized product sheets• - Optimization of category pages and landing pages for natural referencing• - Research and integration of strategic keywords (on-page SEO & long-tail)• - Performing technical and semantic SEO audits• - Performance tracking with Google Analytics / Search Console• - Setting up regular reporting to measure traffic and keyword positioning• - Responding to SEO-related calls for tender and drafting appropriate quotes• - Development of SEO editorial strategies (content planning, internal linking, netlinking)• - Coordination with marketing and development teams for technical and editorial optimization• - Competitive intelligence and analysis of SEO / AI trends
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Education
- Claude 101Antrophic2026Utilisation certifiée de l'IA sous différents aspects
Certifications
- Semrush MarketerSemrush2025