About Lou
French
Native or bilingual
Experience
- BOHAJEPresident & Co-founderMarch 2024 - Today (2 years and 3 months)As co-founder of BOHAJE, a luxury food supplement brand, I developed comprehensive expertise in brand creation and management: from marketing strategy to business development. I gained solid experience in branding, digital communication (SEO, Ads, Influence), advertising campaign management, and partnership negotiation. My role also allows me to master project management, e-commerce piloting, and the implementation of a growth strategy aligned with a strong and differentiating vision.
- Station FSTATION FSeptember 2024 - Today (1 year and 9 months)Paris, FranceBeing incubated at STATION F's Fighters Program with my brand BOHAJE, I operate within an ecosystem of bold and innovative entrepreneurs. This support provides me with access to strategic resources, a network of experts, and unique opportunities to develop ambitious projects. This immersion in one of Europe's most prestigious incubators gives me a sharp business vision, an agile approach, and the ability to tackle challenges effectively.
- ViviartoBusiness DevelopmentSeptember 2021 - September 2022 (1 year)Montpellier, FranceAs a business developer at Viviarto, a SaaS dedicated to managing registrations for art and sports schools, I acquired solid expertise in prospecting, negotiation, and closing B2B deals. I developed a strategic approach to sales, identifying specific client needs to offer them tailored solutions. This experience allowed me to refine my skills in sales cycle management, customer relations, and adaptation to the challenges of the SaaS sector.
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Education
- Digital MarketingLIVEMENTOR2024J’ai suivi une formation complète en Marketing Digital avec LiveMentor, une référence en accompagnement des entrepreneurs et freelances. 🔹 Stratégie digitale & Acquisition : SEO, SEA (Google Ads, Meta Ads), emailing & automation 🔹 Social Media & Influence : Création de contenu, community management, campagnes sponsorisées 🔹 Branding & Positionnement : Construction d’une identité de marque forte et différenciante 🔹 Growth Hacking & Performance : Analyse des KPIs, optimisation des tunnels de conversion Cette formation m’a permis d’acquérir une approche stratégique et opérationnelle, que j’ai appliquée directement au développement de BOHAJE, ma marque de compléments alimentaires, ainsi qu’aux projets de clients en quête de visibilité et de croissance. Aujourd’hui, j’accompagne les entreprises à structurer leur stratégie digitale et à booster leur acquisition client grâce à des actions ciblées et performantes.
- Diploma & Bac + 3, BusinessDeakin University2020Diploma & Bac + 3, Business