Freelancer profile translated to English.

Description

📊 𝗠𝗘𝗗𝗜𝗔 𝗕𝗨𝗬𝗘𝗥 𝗙𝗥𝗘𝗘𝗟𝗔𝗡𝗖𝗘 | 𝗠𝗘𝗧𝗔 𝗔𝗗𝗦 & 𝗚𝗢𝗢𝗚𝗟𝗘 𝗔𝗗𝗦

Graduated with aLuxury Marketing Master's degreefrom ESG, with additional training in the cosmetics industry, I specialize in Meta Ads & Google Ads forbeauty & wellness brands✨

Passionate about this universe, I support brands in developing theirperformance, visibility,andadvertising strategiesthrough a creative and results-oriented approach.

🎯 𝗠𝗬 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘

📱 Meta Ads (Facebook & Instagram)

🔎 Google Ads

🎯 Acquisition & Lead Generation Strategies

🚀 Ad Campaign Optimization

📊 Performance Analysis (ROAS, CPA, CTR)

✍️ Ad Copywriting & Marketing Angles

📈 Tracking & Data Analysis (Pixel, GA4, Conversion API)

🔥 𝗧𝗛𝗘 𝗣𝗥𝗢𝗕𝗟𝗘𝗠𝗦 𝗜 𝗛𝗘𝗟𝗣 𝗦𝗢𝗟𝗩𝗘

• Acquisition costs too high

• Unprofitable campaigns

• Difficulty scaling effectively

• Lack of visibility on performance

• Ad creatives that don't convert

🛠️ 𝗠𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦

• Audit & Acquisition Strategy

• Creation and Management of Meta Ads & Google Ads Campaigns

• Creative Testing & Continuous Optimization

• Data Analysis & Reporting

• Conversion Funnel Optimization

🤝 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘 ?

📊 Serious and performance-oriented approach

💬 Clear and transparent communication

🧠 Strategic vision of paid media

🤝 Personalized support

📩 Available to discuss your goals and implement a strategy tailored to your business.

Languages

French
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

shaperoom
Media Buyer Training
March 2026 - Today (5 months)
Paris, France
Shaperoom – Media Buying & Digital Acquisition

Specialized program in digital advertising and performance-oriented customer acquisition and acquisition strategies.

Development of advanced skills in the creation, management, and optimization of advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.

Skills acquired:
• Creation and optimization of conversion-oriented campaigns
• Implementation of acquisition and lead generation strategies
• Analysis of advertising performance (ROAS, CPA, CTR, conversion rate)
• Scaling and optimization of advertising campaigns
• Audience targeting and data-driven approach
• Marketing funnel and customer journey improvement

This experience allowed me to develop a strategic vision of paid media with an approach focused on performance, data analysis, and business and e-commerce growth.
Facebook Ads Google Ads SEA Webmarketing Strategy Advertising Campaign
Extime
Digital Marketing Manager
December 2023 - February 2024 (2 months)
Paris, France
Digital Coordination & Communication Assistant – Paris-Orly Airport

Experience in a dynamic, high-traffic environment, with participation in coordination, communication, and customer experience management operations.

Tasks performed:
• Coordination of exchanges and daily operational monitoring
• Use of digital tools and reporting
• Participation in improving customer experience and communication
• Priority management in a fast-paced environment
• Teamwork and operational performance monitoring

This experience allowed me to develop skills in organization, communication, operational management, and analysis, which are now applied in the field of digital marketing and media buying.