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Loubna OuadghiriLO

Loubna Ouadghiri

Path & Business Performance Management

€660/day
Brunoy, FR
8-15 years
Project Management
Product Management
Data-Driven Management
Cross-Functional Coordination
Compliance

Average response time: 1 hour

Freelancer profile translated to English.
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About Loubna

+10 years of experience in cross-functional project management.
Expertise gained within major accounts (Insurance, Banking, Telecoms) in complex and regulated environments.

Areas of intervention:
  • Customer Journey & Experience:Steering product strategy and omnichannel customer experience. Designing and optimizing end-to-end sales journeys to improve conversion (Landing pages, quotes, subscriptions) and Selfcare functionalities. Technical integration via API/Webservices and assistance systems (Webcallback)
  • **Project Management**: Leading multidisciplinary teams and aligning business needs with technical capabilities. Approach adapted to the context: agile methods (Scrum, Kanban) or V-model.
  • **Business Performance**: Data-driven approach and ROI management to ensure profitable growth. Monitoring the performance of journeys and acquisition partnerships.
  • **Transformation & Compliance**: Continuous process improvement, change management support, and regulatory compliance (GDPR, KYC, PSD2, telephone canvassing...)
Insurance
Banking and Financial Services
Consulting and Audits
Telecommunications

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Brunoy (up to 50km)

Experience

  • Allianz Direct (Ex Abeille Assurances/Eurofil)
    Cross-functional Project Manager – Journeys & Performance
    BANKING AND INSURANCE
    June 2021 - Today (5 years)
    Paris, France
    Strategic Business Performance Lead:Optimizing acquisition through partnerships (lead mix/conversion/CAC), managing the Business Plan and associated roadmap.
    Product Management – Subscription Journeys:Discovery, MVP definition, and Build management of the new Auto sales funnel in conjunction with Product, Pricing, UX/UI, and group-level IT. Optimization through user testing.
    Offers & API Project Management:Integrating offers via API/webservices, improving the omnichannel web and phone experience (Landing page, Webcallback), and Selfcare functionalities.
    Cross-functional Coordination, Risks & Compliance:Leading partner committees, transverse coordination. Overseeing GDPR compliance and regulatory changes, contract management, and incident monitoring.
    Project Management Product Management User Experience (UX) Performance Management Compliance
  • Square Management
    Consultant Project Manager
    BANKING AND INSURANCE
    March 2018 - June 2021 (3 years and 3 months)
    Neuilly-sur-Seine, France
    Assignments with major Banking & Insurance clients on digital transformation, product, and customer experience projects, in complex & multi-stakeholder environments.

    Product Owner- UX at Allianz France
    Redesign of the individual customer area (web and mobile) in an agile environment.
    • Designing user journeys for health and developing selfcare functionalities
    • Product backlog, user stories, sprint prioritization, user testing, tracking plan.

    Product Manager at Allianz Partners
    Harmonization of the group's assistance product portfolio
    • Scoping the needs of international Business Units and gap analysis
    • Defining the roadmap and managing catalog evolution
    • Standardizing offers to improve time-to-market and performance.

    Cross-functional Project Manager – Change at Société Générale
    Managing the rollout of dual authentication solutions (PSD2) for B2B clients
    • Scoping and deploying the change management process to facilitate adoption of solutions internationally and support migration to a multi-service platform.
    Product Owner Change Management Product Management User Experience (UX) Agile Methodology
  • Allianz France
    Cross-functional Project Manager
    BANKING AND INSURANCE
    December 2015 - November 2016 (11 months)
    Courbevoie, France
    • Management of cross-functional transformation and digitalization projects within the Finance unit.
    • Facilitating workshops, coordination, and production of project deliverables.
    • Change management.
    • Monitoring a project portfolio
    Project Management Cross-Functional Coordination PMO Change Management P&C Insurance
Check out Loubna's experience

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Education

  • Certified Agile Master
    Wemanity Group
    2024
    Certified Agile Master
  • Certified Scrum Product Owner (CSPO)
    Scrum Alliance
    2020
    Certified Scrum Product Owner (CSPO)
Check out Loubna's education

Skill set

Conversion Rate Optimization (CRO)
User Experience (UX)
Customer Experience (CX)
Change Management
Strategic Partnerships
P&C Insurance

Categories