Loubna Djebbar

SOCIAL MEDIA

- Manage TAG Heuer HQ's social media: copywriting / moderation / content creation

- Content creation: client brief, concept development, and creative brief

- Analysis and reporting

- Strategic and operational recommendations

- International environment: 100% English

- Implement guidelines + influencer/ambassador briefs

- Configure tools like Sprinklr / Emplifi (Socialbakers)

- Other clients: Cora / Conservatoire du littoral / Cake Kitchen / Conservatoire du littoral ADVERTISING (TV + PRINT) Project manager on various accounts: SeLoger / Cora

- manage brief + back and forth with production

- ARPP submission (TV)

- delivery to media agencies

Editorial strategy on Instagram and Pinterest: visual selection + wording Monthly KPI reporting on worldwide social networks (sent to 28 countries/regions) Development of worldwide Social Media guidelines (publication ideas, tone of voice, rights, etc.) Organization of photoshoots in the group's hotels and agency briefing

- Market potential studies in a client-defined catchment area, prospecting

- Client brief, contact with partners (companies, public institutions like Crous) and service providers

- Relationship management with partners, organization of advertising material delivery

- Photo reporting: creation of roadmaps, photographer search, invoicing

- Participation in website redesign and email marketing