Freelancer profile translated to English.
Back to original languageAbout Loubna
Project Manager Consultant specializing in Retail and Data.
With dual expertise in Tech/B2B (Cybersecurity) and Luxury/Retail (Estée Lauder, L'Oréal), I support companies in deploying their solutions and optimizing their operational performance.
My approach is hybrid: I understand business challenges (sales, customer relations) while mastering the technical dimension (Data, tools, workflows).
WHAT I CAN DO FOR YOU:
1. B2B & Retail Deployment Project Management
- Deployment of business solutions and tools (PIM, Dashboards, SaaS platforms) for internal teams or partners.
- Cross-functional coordination (Marketing, Sales, IT, Supply Chain) in complex matrix environments.
- B2B customer relationship management (experience with CAC40 portfolios).
2. E-commerce Performance & Data Analysis
- E-retail performance audit and optimization (traffic analysis, conversion, customer journey).
- Creation of automated Dashboards (Power BI, Advanced Excel) to ensure reliable activity monitoring.
- Transformation of raw data into strategic action plans.
MY KEY REFERENCES:
- Retail / Luxury: Estée Lauder Companies (Performance management for 150 countries), L'Oréal Luxe (Audit & Optimization).
- Tech / B2B: CybelAngel (Strategic account management & Analysis), Air Liquide (International coordination).
HARD SKILLS
- Project management: JIRA, Confluence, Agile Methodologies.
- Data: Power BI, Excel (Expert), Google Analytics.
- Languages: English (Fluent - C1), French (Native).
Available for Project Manager (Deployment, PO, E-retail) or Business Analyst roles.
French
Native or bilingual
English
Native or bilingual
Arabic
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Marseille (up to 10km), Lille (up to 10km)
Experience
- Saint-GobainDigital Project Manager E-procurementRAW MATERIALS INDUSTRYMarch 2026 - Today (4 months)Courbevoie, FranceManagement of E-procurement projects for Key AccountsChange ManagementDeployment of a B2B solution
- L'Oréal LuxeDigital Project Manager - External AuditorLUXURY GOODSMarch 2025 - June 2025 (3 months)Paris, FranceScope & Methodology
- Audit of 30 URLs (e-retailers, 10 EMEA markets)
- Evaluation of 4 key sections of the user journey: Brand Page, PDP Thumbnails, Search Results, Reviews & Ratings
- Data-driven methodology: Excel scoring, annotated screenshots, multi-market comparative analysis
Main MissionsE-commerce & UX Performance:- User journey and conversion funnel analysis
- Evaluation of visual quality, ergonomics, and product content
- Measurement of product visibility and prioritization on internal search engines
Visibility & SEO/SEA:- Audit of organic and paid performance of product pages
- Optimization of metadata, keywords, titles, and descriptions
- Benchmark of digital positioning and product competitiveness
Brand Consistency & Product Strategy:- Verification of brand alignment with Valentino Beauty guidelines
- Evaluation of storytelling, media richness, and product consistency across markets
- Analysis of consumer reviews' impact on product perception and performance
Deliverables- Excel Dashboard with detailed scoring and operational insights
- Annotated screenshots for visual support and UX recommendations
- Strategic summary focused on continuous improvement of the product lifecycle
- L'Oréal Produits de Luxe FranceE-Retail Project ManagerFASHION AND COSMETICSFebruary 2024 - May 2024 (3 months)Paris, France**Objective**: Ensure the consistency, compliance, and performance of the product catalog on major EMEA e-retailers (Sephora, Douglas, Ulta, Macy's, Flaconi...).Phase 1 – Initial Diagnosis
- Detailed analysis of Brand Pages and Product Detail Pages.
- Identification of deviations from brand guidelines and formulation of optimization recommendations.
- Assignment of an initial score per market.
Phase 2 – Monitoring and Evaluation- Verification of recommendation implementation and update of scores.
- Evaluation of market progress and before/after comparison.
Deliverables- Ranking by country and compliance report.
- Strategic summary of results and recommendations to strengthen brand consistency internationally.
Reviews
S
Suin
L'Oréal France - Division Luxe
Reviewed on 5/19/2025
Great collaboration with Loubna, on-time delivery with high quality work. Detail comments from her expertise helped to elevate the project quality overall.
Salomé
L'Oréal-Prestige & Collections International
Reviewed on 2/19/2024
We needed to report on the product pages of our key clients' sites, then develop detailed feedback on areas for improvement, and finally assign a score based on a precise scorecard.
Loubna carried out the mission with precision, being proactive and taking a step back to consider the overall project. She communicated extensively with me throughout the project to keep me updated. I am delighted to be working with her again for the second part.
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Education
- Master 2 - ESC ProgramKEDGE Business School
Certifications
- Microsoft Certified: Azure AI FundamentalsMicrosoft2022
- TOEIC 915The TOEIC Program2021