Freelancer profile translated to English.

Description

I want to start freelancing and offer my services indigital acquisition,after **two years of experience as an Acquisition Manager at Beebs by Kiabi**.

This experience allowed me to develop an organized, structured, and results-oriented work method, which I now put at the service of brands wishing to improve their visibility, attract qualified users, and optimize their performance.

What I can offer you:

- Implement a multi-channel acquisition strategy (SMA, SEA, ASO, SEO) adapted to your objectives.

- Create, launch, and optimize your paid campaigns: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads.

- Improve your conversion funnel through journey analysis and UX/UI recommendations.

- Segment your audiences, refine targeting, and deploy A/B tests to maximize performance.

- Track your KPIs, analyze results, and adjust actions in real-time.

- Manage and optimize your media budget, up to €40k per month.

- Develop your app's visibility through a high-performing ASO strategy.

- Conduct competitive intelligence and adapt acquisition levers according to market trends.

I particularly appreciate projects where performance can be measured and continuously improved, based on data and a fine understanding of user behavior.

Feel free to contact me to discuss your challenges.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Beebs by Kiabi
Acquisition & Growth Associate
E-COMMERCE
December 2023 - July 2025 (1 year and 7 months)
Paris, France
Development and management of multi-channel acquisition strategies (SMA, ASO, SEA, SEO). Creation, launch, and optimization of paid campaigns: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, etc. Audience segmentation, precise targeting, and implementation of A/B tests. Monitoring, reading, and interpreting KPIs for real-time adjustments. Budgeting and arbitration of media investments between different channels.
Competitive intelligence and adaptation of acquisition levers based on market trends. CRM, sending newsletters and notifications. Conversion funnel optimization: journey analysis, UX/UI recommendations.
Google Ads Campaign SEA Meta Ads ASO KPIs and Metric Definition and Monitoring
VILLA GYPSY
Marketing & Communication Manager
E-COMMERCE
September 2022 - December 2023 (1 year and 3 months)
Hôtel de Ville, Paris, France
Creation of content for digital (social media, blogs, web content) and traditional (posters, flyers, cards) media. Creation and management of the website: showcase and e-commerce sites (Shopify). Website performance analysis. Management of natural referencing (SEO) via the Semrush tool. Writing and integration of new content. Development and implementation of global marketing strategies (positioning, channel selection, targeting, performance monitoring). Management of B2B mailing campaigns (targeting, writing, sending, feedback analysis).
Digital Marketing Social Media E-mailing Shopify Growth Strategy