Freelancer profile translated to English.

Description

Welcome to my SEO consultant profile!

I help manufacturers, OEMs, B2B distributors, and logistics providers appear on Google at the moment their clients are in the sourcing phase.

My playground:sectors where a Google search is a concrete purchasing intent. Industrial supplies, MRO, subcontracting, transport and 3PL logistics, professional equipment. Markets where being on page 1 for the right queries generates quote requests, not just traffic.

My specialty:SEO content strategy and link building. I don't just optimize pages, I build a customer journey on your site. Each piece of content is designed to capture a specific need, at the right moment in the buying cycle, and guide the visitor towards contact. Editorial strategy, internal linking, category pages, product pages, and service pages: everything is structured around conversion.

What it achieved for my clients:

+58% of keywords in Google's Top 3 in 7 months (B2B e-commerce, 1,000+ product references)

Top 3 x2 in less than 2 years in an international B2B SaaS market

Industrial and construction SMEs moving from page 3 to page 1 for their business queries

In concrete terms:SEO audit, keyword research, business-oriented content plans, technical optimization, website redesign support.

Tools:Ahrefs, SEMrush, Screaming Frog, Lighthouse, Lord of the rank, SEObserver, SurferSEO...

+50 audits completed. Around fifteen SMEs supported in the industrial and construction sectors.

Send me your website and your objective. Free SEO audit for any SME looking to transform Google into an inbound sourcing channel.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 20km)

Indépendant
SEO Consultant
CONSULTING AND AUDITS
February 2025 - Today (1 year and 6 months)
Lille, France
Freelance SEO consultant, I help companies gain visibility through effective link building campaigns and conversion-oriented keyword strategies. My expertise: ✔ Keyword research and analysis to capture the right traffic ✔ Technical SEO, website redesign, and multilingual optimization for sustainable performance ✔ Link building campaigns to boost your authority. Specialist in local and international referencing, bilingual French-English, I support you with a tailor-made strategy adapted to your objectives. Ready to boost your site in the search results? Let's discuss!
SEO Link Building SEO Consultant SEO Audit SEO Redesign
Rocket School
Instructor
November 2025 - Today (9 months)
Lille, France
Complete design of a training module on traffic acquisition (SEO, SEA, content, analytics). Creation of course materials: slides, practical exercises, case studies from real projects. Leading sessions in person for Bachelor students. Individual support and adaptation of content according to the group's level.
Tape à l'oeil
SEO Manager
RETAIL (SMALL BUSINESS)
August 2024 - February 2025 (6 months)
Wasquehal, France
As the SEO Manager for Tape à l'Œil's e-commerce website, I led strategies to improve the site's visibility, traffic, and overall performance. Key responsibilities included:

Defining and implementing the global SEO strategy in collaboration with the e-merchandising and traffic acquisition teams to ensure alignment with business goals.
Working closely with the SEO agency to identify, prioritize, and track high-impact projects.
Optimizing content and site structure through keyword research, content creation, and internal linking improvements.
Streamlining product page processes to boost operational efficiency and SEO results.
Managing the backlink strategy, from identifying link-building opportunities to supporting their execution.
Improving technical SEO performance in collaboration with developers, ensuring a strong and scalable foundation.
Providing strategic input on targeted technical issues, such as menu redesigns, store locator integration, and page hierarchy optimization.

As SEO Manager for Tape à l’Œil's e-commerce site, I led strategies to improve site visibility, traffic, and performance. My main responsibilities were:

Define and implement the global SEO strategy in collaboration with the e-merchandising and traffic acquisition teams to align objectives.
Work with the SEO agency to identify and prioritize projects.
Optimize content and site structure through keyword research, optimized content creation, and strengthening internal linking.
Streamline processes around product pages to gain operational efficiency.
Manage the link building strategy.
Improve the site's technical performance in collaboration with developers.
Provide strategic support on specific technical issues: menu redesign, store locator integration, page hierarchy optimization, etc.
SEO Link Building SEO Strategy Site Structure Organic Referencing Technical SEO