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Lou Aiguier GiordanoLA

Lou Aiguier Giordano

Art Director — Graphic Designer and Illustrator

€500/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lou

I help French heritage stakeholders enhance their identity to attract a wider audience through unique illustrations, photographs, and designs.

Do you want to highlight your establishment and attract a larger audience?

I am a graphic designer and illustrator specializing in showcasing French heritage through unique illustrations and graphic designs, created to capture attention and spark interest.

🔥 WHAT I DO
My work involves creating visuals that reflect the history and value of your heritage. I aim to transform this richness into visual narratives that strengthen your image and establish a deep connection with your audience. My goal is to provide eye-catching visual solutions that highlight your story.

⚡️ MY METHOD
My approach is focused on listening, analysis, and creativity. By delving into the history of each partner, I aim to grasp what they wish to express. This allows me to translate the essence of their message into visual concepts that resonate with their audience. I then focus on creating tailor-made visuals.

🤓 WHO I WORK WITH
I collaborate with museums, cultural institutions, municipalities, prestigious hotels, restaurants, boutiques, wineries, and luxury brands, all eager to enhance their history and unique character. This allows me to bring their stories to life creatively.

☀️ Are you ready to enhance your heritage with a strong and engaging visual identity?

✨ Let's see how we can collaborate!
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Plein soleil studio
    Art Director — Founder Plein Soleil Studio
    WINE AND SPIRITS
    March 2024 - Today (2 years and 3 months)
    Lyon, France
    Art Director and Illustrator specializing in wine and gastronomy.

    I help winemakers, restaurateurs, and gourmet food brands build a coherent and desirable brand image, designed to sell better, and at the right price.

    My approach goes beyond just design. I work on your entire ecosystem: positioning, visual identity, labels, sales materials, website, and content. Each element is designed to enhance your credibility and facilitate your commercial development (HoReCa, wine shops, direct sales).

    Specifically, I focus on:

    ✅ Creating or redesigning visual identities
    ✅ Designing wine labels and packaging
    ✅ Art direction (print, web, social media)
    ✅ Communication strategy and brand image structuring
    ✅ Content creation (illustration, photography)

    I have a deep understanding of the sector and its challenges: difficulty in moving upmarket, strong competition, image sometimes disconnected from product quality.

    My goal: to help you reveal what makes you unique and translate it into concrete tools that are useful in the field.
    Art Direction Illustration Graphic Design wine label Wine and Spirits
  • LABORATOIRE NAJJAR
    Artistic Director
    FASHION AND COSMETICS
    February 2022 - February 2024 (2 years)
    Lyon, France
    - Brand development in the world of natural and organic cosmetics.
    - Strategic definition of digital and print communication.
    - KPI definition.
    - Social media creation
    - Packshot and lifestyle photography.
    - Influencer management.
    - Web design
    - Brand image definition
    - Visual identity
    - Label Design
    - Printer management
  • Freelance
    Art Director
    May 2017 - January 2024 (6 years and 8 months)
    Lyon, France
    - Specialist in the B2B sector, branding, and brand image.
    - Concepts, graphical transcription of a company's DNA
    - Global project vision, 360° development
    - Research into plastic techniques

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Education

  • Master 2 (M2), Art Direction
    Ecole de Condé Lyon
    2020
    Master 2 (M2), Direction artistique
  • Bachelor's Degree, Illustration
    École de Condé Marseille
    2018
    Licence, Illustration

Skill set

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