About Lou
French
Native or bilingual
Experience
- Plein soleil studioArt Director — Founder Plein Soleil StudioWINE AND SPIRITSMarch 2024 - Today (2 years and 3 months)Lyon, FranceArt Director and Illustrator specializing in wine and gastronomy.I help winemakers, restaurateurs, and gourmet food brands build a coherent and desirable brand image, designed to sell better, and at the right price.My approach goes beyond just design. I work on your entire ecosystem: positioning, visual identity, labels, sales materials, website, and content. Each element is designed to enhance your credibility and facilitate your commercial development (HoReCa, wine shops, direct sales).Specifically, I focus on:✅ Creating or redesigning visual identities✅ Designing wine labels and packaging✅ Art direction (print, web, social media)✅ Communication strategy and brand image structuring✅ Content creation (illustration, photography)I have a deep understanding of the sector and its challenges: difficulty in moving upmarket, strong competition, image sometimes disconnected from product quality.My goal: to help you reveal what makes you unique and translate it into concrete tools that are useful in the field.
- LABORATOIRE NAJJARArtistic DirectorFASHION AND COSMETICSFebruary 2022 - February 2024 (2 years)Lyon, France- Brand development in the world of natural and organic cosmetics.- Strategic definition of digital and print communication.- KPI definition.- Social media creation- Packshot and lifestyle photography.- Influencer management.- Web design- Brand image definition- Visual identity- Label Design- Printer management
- FreelanceArt DirectorMay 2017 - January 2024 (6 years and 8 months)Lyon, France- Specialist in the B2B sector, branding, and brand image.- Concepts, graphical transcription of a company's DNA- Global project vision, 360° development- Research into plastic techniques
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Education
- Master 2 (M2), Art DirectionEcole de Condé Lyon2020Master 2 (M2), Direction artistique
- Bachelor's Degree, IllustrationÉcole de Condé Marseille2018Licence, Illustration